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Cultural heritage marketing = a rela...
Parowicz, Izabella.

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  • Cultural heritage marketing = a relationship marketing approach to conservation services /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Cultural heritage marketing/ by Izabella Parowicz.
    其他題名: a relationship marketing approach to conservation services /
    作者: Parowicz, Izabella.
    出版者: Cham :Springer International Publishing : : 2019.,
    面頁冊數: xvii, 158 p. :ill., digital ;24 cm.
    內容註: 1. Introduction -- 2. Bringing Marketing into Heritage Conservation Services -- 3. Characteristics of Heritage Conservation Services -- 4. Customers, Employees and Communication -- 5. Processes and Scenarios -- 6. Summary: Commercial Versus Social Marketing of Heritage Conservation Services.
    Contained By: Springer eBooks
    標題: Cultural property - Conservation and restoration. -
    電子資源: https://doi.org/10.1007/978-3-030-00287-9
    ISBN: 9783030002879
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W9367292 電子資源 11.線上閱覽_V 電子書 EB CC135 .P376 2019 一般使用(Normal) 在架 0
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