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[ subject:"Business names." ]
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How brands become icons : = the prin...
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Holt, Douglas B.
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How brands become icons : = the principles of cultural branding /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
How brands become icons :/ Douglas B. Holt.
其他題名:
the principles of cultural branding /
作者:
Holt, Douglas B.
出版者:
Boston, Mass. :Harvard Business School Press, : c2004.,
面頁冊數:
xiii, 265 p. :ill. ;24 cm.
內容註:
What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism.
標題:
Brand name products. -
電子資源:
http://www.loc.gov/catdir/toc/ecip0414/2004002697.htmlhttp://www.loc.gov/catdir/toc/ecip0414/2004002697.html
ISBN:
1578517745 :
How brands become icons : = the principles of cultural branding /
Holt, Douglas B.
How brands become icons :
the principles of cultural branding /Douglas B. Holt. - Boston, Mass. :Harvard Business School Press,c2004. - xiii, 265 p. :ill. ;24 cm.
Includes bibliographical references (p. 245-249) and index.
What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism.
ISBN: 1578517745 :US29.95
LCCN: 2004002697Subjects--Topical Terms:
581855
Brand name products.
LC Class. No.: HD69.B7 / H647 2004
Dewey Class. No.: 658.8/27
How brands become icons : = the principles of cultural branding /
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