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Conference proceedings Trends in Bus...

Trends in Business Communication (Conference) ((2022 :)

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Conference proceedings Trends in Business Communication 2022

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Conference proceedings Trends in Business Communication 2022/ edited by Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin.
其他作者:	Schneckenleitner, Peter.
團體作者:	Trends in Business Communication (Conference)
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2023.,
面頁冊數:	1 online resource (vi, 249 p.) :ill., digital ;24 cm.
內容註:	What's in a Name? - Digital Grocery Retailing -- Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing -- Employer Attractiveness in Alpine Destinations -- Nothing ever happens, and I wonder -- On the Agenda: Maslow -- Tourism Enterprises and Their Positioning as Employer Brands via Digital Channels -- Green, Digital Storytelling -- Digital Dialogic Communication -- A Management Model for the effective and sustainable implementation of Operational Excellence initiatives at plant-level -- Social Media Communication in the Tyrolean State Parliament Election Campaign 2022 -- Media Use in the Covid-19 Pandemic -- Trends in Communication 2023 -- Analysing the Behaviour of Online Daily Newspaper Readers -- The Storyporting Method in the Context of Sport Journalism.
Contained By:	Springer Nature eBook
標題:	Business communication - Congresses. -
電子資源:	https://doi.org/10.1007/978-3-658-40619-6
ISBN:	9783658406196

Conference proceedings Trends in Business Communication 2022
Conference proceedings Trends in Business Communication 2022[electronic resource] /edited by Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin. - Wiesbaden :Springer Fachmedien Wiesbaden :2023. - 1 online resource (vi, 249 p.) :ill., digital ;24 cm.

What's in a Name? - Digital Grocery Retailing -- Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing -- Employer Attractiveness in Alpine Destinations -- Nothing ever happens, and I wonder -- On the Agenda: Maslow -- Tourism Enterprises and Their Positioning as Employer Brands via Digital Channels -- Green, Digital Storytelling -- Digital Dialogic Communication -- A Management Model for the effective and sustainable implementation of Operational Excellence initiatives at plant-level -- Social Media Communication in the Tyrolean State Parliament Election Campaign 2022 -- Media Use in the Covid-19 Pandemic -- Trends in Communication 2023 -- Analysing the Behaviour of Online Daily Newspaper Readers -- The Storyporting Method in the Context of Sport Journalism.

The academic conference Trends in Business Communication (TIBCOM) addresses current and upcoming trends in the communication sector. International scientists present their new findings in the fields of marketing and communication after a peer-review process. The presented content will be mapped and submitted in form of Full Scientific Papers and will be the subject of this conference proceedings. The international conference took place virtually on December 9, 2022. The Editors Prof. (FH) Dr. Peter Schneckenleitner is Professor for Communication Management for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. His research focuses on strategic communication and digital interaction. Prof. (FH) Dr. Wolfgang Reitberger is Director of Studies for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. He currently focuses on innovative learning and teaching methods, social media and digital disruption. Prof. (FH) Dr. Alexandra Brunner-Sperdin is a Professor of Marketing and Vice Dean for the Bachelor Marketing & Communications Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. Her area of expertise is customer experience, service design and employer attractiveness in tourism.

ISBN: 9783658406196

Standard No.: 10.1007/978-3-658-40619-6doiSubjects--Topical Terms:

3221228
Business communication
--Congresses.

LC Class. No.: HF5718 / .T74 2022

Dewey Class. No.: 658.45

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