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Exploring determinants of new produc...

University of Guelph (Canada).

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Exploring determinants of new product features adoption using discrete choice experiments (DCE) and structural equation models (SEM).

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Exploring determinants of new product features adoption using discrete choice experiments (DCE) and structural equation models (SEM)./
作者:	Wang, Juan.
面頁冊數:	124 p.
附註:	Source: Masters Abstracts International, Volume: 47-05, page: .
Contained By:	Masters Abstracts International47-05.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoeng/servlet/advanced?query=MR47842
ISBN:	9780494478424

Exploring determinants of new product features adoption using discrete choice experiments (DCE) and structural equation models (SEM).
Wang, Juan.

Exploring determinants of new product features adoption using discrete choice experiments (DCE) and structural equation models (SEM). - 124 p.

Source: Masters Abstracts International, Volume: 47-05, page: .

Thesis (M.Sc.)--University of Guelph (Canada), 2009.

The primary objective of this research was to explore determinants of new product features adoption. A conceptual framework, consisting of consumer reservation price, innovativeness, normative influence, and health consciousness, was developed and tested. The research used a novel approach combining DCE and SEM to test hypotheses. Results supported significant positive effects of reservation price, innovativeness, and health consciousness on the adoption of new healthy features in breakfast menus as expected. In addition to determining the drivers of new features adoption, four latent consumer segments were identified for a new healthy breakfast through latent class analysis. Among the consumer sample, 42% of the population was found hold positive attitudes toward all new healthy features in breakfast, while 30% was found to hold negative attitudes. Based on the research findings, the theoretical, methodological and managerial contributions of the study, as well as limitations and future work are discussed.

ISBN: 9780494478424Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Exploring determinants of new product features adoption using discrete choice experiments (DCE) and structural equation models (SEM).
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