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[ subject:"Business Administration, Marketing." ]
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No longer green with envy: How turni...
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Soesilo, Primidya K. M.
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No longer green with envy: How turning emotions into objects enables consumers to physically destroy them.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
No longer green with envy: How turning emotions into objects enables consumers to physically destroy them./
作者:
Soesilo, Primidya K. M.
面頁冊數:
96 p.
附註:
Source: Dissertation Abstracts International, Volume: 75-09(E), Section: A.
Contained By:
Dissertation Abstracts International75-09A(E).
標題:
Business Administration, Marketing. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3623261
ISBN:
9781303956218
No longer green with envy: How turning emotions into objects enables consumers to physically destroy them.
Soesilo, Primidya K. M.
No longer green with envy: How turning emotions into objects enables consumers to physically destroy them.
- 96 p.
Source: Dissertation Abstracts International, Volume: 75-09(E), Section: A.
Thesis (Ph.D.)--Temple University, 2014.
This item must not be sold to any third party vendors.
Envy, as a result of upward social comparisons, is an unpleasant emotion that occurs when a consumer sees others as being more advantaged than him- or herself, in terms of achievements and/or possessions. Envy may drive the envious consumer to 'compete' with the envied-target through purchase of similar or better products; for that reason, envy is frequently used in advertising to motivate consumers to buy better products. While envy may be good for businesses as it may promote economic growth through the "keeping up with the Joneses" mechanism, envy tends to bring destructive behavior to consumers, especially in the long run. Departing from the view to maintain consumer welfare, we argue that envy should be reduced or perhaps, temporarily deactivated. Through a series of studies, we attempt to see if envy, as an emotion, can be transformed into an object upon which physical actions can be performed to destroy it, which thus reduces or temporarily deactivates envy. Furthermore, we want to see if any of these actions, assuming that envy is reduced or temporarily deactivated as a result, would lead consumers to adopt more pro-social behavior, as opposed to typical destructive behavior of envy.
ISBN: 9781303956218Subjects--Topical Terms:
1017573
Business Administration, Marketing.
No longer green with envy: How turning emotions into objects enables consumers to physically destroy them.
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Source: Dissertation Abstracts International, Volume: 75-09(E), Section: A.
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Envy, as a result of upward social comparisons, is an unpleasant emotion that occurs when a consumer sees others as being more advantaged than him- or herself, in terms of achievements and/or possessions. Envy may drive the envious consumer to 'compete' with the envied-target through purchase of similar or better products; for that reason, envy is frequently used in advertising to motivate consumers to buy better products. While envy may be good for businesses as it may promote economic growth through the "keeping up with the Joneses" mechanism, envy tends to bring destructive behavior to consumers, especially in the long run. Departing from the view to maintain consumer welfare, we argue that envy should be reduced or perhaps, temporarily deactivated. Through a series of studies, we attempt to see if envy, as an emotion, can be transformed into an object upon which physical actions can be performed to destroy it, which thus reduces or temporarily deactivates envy. Furthermore, we want to see if any of these actions, assuming that envy is reduced or temporarily deactivated as a result, would lead consumers to adopt more pro-social behavior, as opposed to typical destructive behavior of envy.
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