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The relative importance of the facto...

Khan, Mohammad Ayub.

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The relative importance of the factors influencing consumer perception of product quality across cultures: A two-country empirical analysis (Mexico, Italy).

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The relative importance of the factors influencing consumer perception of product quality across cultures: A two-country empirical analysis (Mexico, Italy)./
作者:	Khan, Mohammad Ayub.
面頁冊數:	369 p.
附註:	Source: Dissertation Abstracts International, Volume: 66-09, Section: A, page: 3375.
Contained By:	Dissertation Abstracts International66-09A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3190051
ISBN:	9780542320002

The relative importance of the factors influencing consumer perception of product quality across cultures: A two-country empirical analysis (Mexico, Italy).
Khan, Mohammad Ayub.

The relative importance of the factors influencing consumer perception of product quality across cultures: A two-country empirical analysis (Mexico, Italy). - 369 p.

Source: Dissertation Abstracts International, Volume: 66-09, Section: A, page: 3375.

Thesis (Ph.D.)--Touro University International, 2005.

In this study I examined the differences in the relative importance of (1) Brand Name of Laptop Computers; (2) Brand Name of Micro Processor; (3) Brand Name of Operating System and (4) Country of Origin of Laptop Computers (5) in determining the perceived quality of Laptop Computers. For this study, I collected data from Undergraduate Business Students in Mexico and Italy, through questionnaire on which they indicated Laptop Computers' rating, demographic (Gender and Nationality) and psychographic (Computer Self-efficacy, Ethnocentrism and Involvement) information. I used ANCOVA, repeated measures-ANOVA, MANOVA, paired sample t-tests and Mixed GLM model to analyze the data.

ISBN: 9780542320002Subjects--Topical Terms:

1017573
Business Administration, Marketing.

The relative importance of the factors influencing consumer perception of product quality across cultures: A two-country empirical analysis (Mexico, Italy).
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245 1 4 $a The relative importance of the factors influencing consumer perception of product quality across cultures: A two-country empirical analysis (Mexico, Italy).
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520 $a In this study I examined the differences in the relative importance of (1) Brand Name of Laptop Computers; (2) Brand Name of Micro Processor; (3) Brand Name of Operating System and (4) Country of Origin of Laptop Computers (5) in determining the perceived quality of Laptop Computers. For this study, I collected data from Undergraduate Business Students in Mexico and Italy, through questionnaire on which they indicated Laptop Computers' rating, demographic (Gender and Nationality) and psychographic (Computer Self-efficacy, Ethnocentrism and Involvement) information. I used ANCOVA, repeated measures-ANOVA, MANOVA, paired sample t-tests and Mixed GLM model to analyze the data.
520 $a I found that regardless of the demographic and psychographic factors of respondents, the Brand Name of the Operating Systems followed by the Country of Origin were the most important factors in perceiving quality in Laptop Computers. I found that neither the Gender of respondents nor the interaction effects of Nationality and Gender were significant in influencing the differences found in the relative importance of the factors used in this study. However, I found that the differences in the relative importance of BNOC, BNOS, BNMP and COO in perceiving quality in Laptop Computers were based on the Nationality of the respondents. In terms of the effects of the psychographic factors on the relative importance of BNOC, BNOS, BNMP and COO, I found that Involvement significantly negatively (or inversely) affected the relative importance of the BNOC, and Self-efficacy and Ethnocentrism had significant inverse effects on the relative importance of COO, whereas Self-efficacy, Ethnocentrism and Involvement did not have significant effects on the relative importance of BNOS and BNMP. In terms of the effects of the demographics of the respondents on the differences in psychographics, differences in Self-efficacy were due to the Gender and Nationality; differences in Self-efficacy, Ethnocentrism and Involvement were due to the Nationality; and differences in Involvement were due to the interaction effects of the Gender and Nationality. Finally, the study showed that the interaction effects of the demographic and psychographic factors on the differences found in the relative importance of BNOC and COO were not significant.
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