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Review of marketing research. Volume 2 /

Malhotra, Naresh K.

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Review of marketing research. Volume 2 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Review of marketing research/ edited by Naresh K. Malhotra.{me_controlnum}
其他作者:	Malhotra, Naresh K.
出版者:	Bingley, U.K. :Emerald, : 2006.,
面頁冊數:	1 online resource (xi, 240 p.) :ill.
附註:	Includes index.
內容註:	Review of marketing research : some reflections / Naresh K. Malhotra-- Consumer action : automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball : affective forecasting and misforecasting in consumer behavior / C. Whan Park -- Consumer use of the Internet in search for automobiles : literature review, a conceptual framework, and an empiricalinvestigation / Naresh K. Malhotra -- Categorization : a review and an empirical investigation of the evaluation formation process / Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations : a propositional inventory / A. Parasuraman -- The metrics imperative : making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing : this is not your adviser's OLS Model/ Adam Duhachek.
標題:	Business & Economics - Marketing -
電子資源:	http://www.emeraldinsight.com/1548-6435/2
ISBN:	9780857247247 (electronic bk.)

Review of marketing research. Volume 2 /
Review of marketing researchVolume 2 /[electronic resource].edited by Naresh K. Malhotra.{me_controlnum} - Bingley, U.K. :Emerald,2006. - 1 online resource (xi, 240 p.) :ill. - Review of marketing research,1548-6435.

Includes index.

Review of marketing research : some reflections / Naresh K. Malhotra-- Consumer action : automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball : affective forecasting and misforecasting in consumer behavior / C. Whan Park -- Consumer use of the Internet in search for automobiles : literature review, a conceptual framework, and an empiricalinvestigation / Naresh K. Malhotra -- Categorization : a review and an empirical investigation of the evaluation formation process / Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations : a propositional inventory / A. Parasuraman -- The metrics imperative : making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing : this is not your adviser's OLS Model/ Adam Duhachek.

The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.

ISBN: 9780857247247 (electronic bk.)Subjects--Topical Terms:

1556380
Business & Economics
--Marketing

LC Class. No.: HF5415.2 / .R48 2006

Dewey Class. No.: 658.83

Universal Decimal Class. No.: 339.1

Review of marketing research. Volume 2 /
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