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Experience the message : = how exper...

Lenderman, Max.

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Experience the message : = how experiential marketing is changing the brand world /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Experience the message :/ Max Lenderman.
其他題名:	how experiential marketing is changing the brand world /
作者:	Lenderman, Max.
出版者:	New York, N.Y. :Carroll & Graf Publishers, : 2006.,
面頁冊數:	324 p. ;22 cm.
標題:	Brand choice. -
ISBN:	0786715367 (hbk.) :

Experience the message : = how experiential marketing is changing the brand world /
Lenderman, Max.

Experience the message :how experiential marketing is changing the brand world /Max Lenderman. - 1st ed. - New York, N.Y. :Carroll & Graf Publishers,2006. - 324 p. ;22 cm.

Includes bibliographical references and index.

ISBN: 0786715367 (hbk.) :US24.00

Standard No.: 9780786715367Subjects--Topical Terms:

755561
Brand choice.

Experience the message : = how experiential marketing is changing the brand world /
LDR:00569pam a2200181 a 45 001 713636
003 aOCoLC
005 20070727
008 070313s2006 nyu b 001 0 eng
020 $a 0786715367 (hbk.) : $c US24.00
024 3 $a 9780786715367
035 $a BM95T0063
040 $a ZQP $c ZQP $d HNK $d BAKER $d OSU
092 0 $a 658.8/27 $2 22
100 $a Lenderman, Max. $3 781706
245 1 0 $a Experience the message : $b how experiential marketing is changing the brand world / $c Max Lenderman.
250 $a 1st ed.
260 $a New York, N.Y. : $c 2006. $b Carroll & Graf Publishers,
300 $a 324 p. ; $c 22 cm.
504 $a Includes bibliographical references and index.
650 $a Brand choice. $3 755561
650 $a Brand name products $x Marketing. $3 605907