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The brand glossary

Swystun, Jeff.

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The brand glossary

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The brand glossary/ edited by Jeff Swystun.
其他作者:	Swystun, Jeff.
出版者:	Basingstoke :Palgrave Macmillan, : 2007.,
面頁冊數:	1 online resource (vi, 133 p. :ill.)
附註:	Title from e-book title screen (viewed Oct. 15, 2007).
內容註:	Contains an A-Z guide to brand terms, processes and best practices.
標題:	Brand name products -
電子資源:	http://link.springer.com/10.1057/9780230626409An electronic book accessible through the World Wide Web; click for information
ISBN:	0230626408 (electronic bk.)

The brand glossary
The brand glossary[electronic resource] /edited by Jeff Swystun. - Basingstoke :Palgrave Macmillan,2007. - 1 online resource (vi, 133 p. :ill.)

Title from e-book title screen (viewed Oct. 15, 2007).

Includes bibliographical references (p. 133).

Contains an A-Z guide to brand terms, processes and best practices.

Interbrand has produced this detailed and comprehensive guide to brand name products, processes and best practices, with up to date examples and an A-Z guide to brand terms.

ISBN: 0230626408 (electronic bk.)

Standard No.: 10.1057/9780230626409doi

Source: 082472MIL

LCCN: 2009659179Subjects--Topical Terms:

659651
Brand name products
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD69.B7

Dewey Class. No.: 658.8'27'03

The brand glossary
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