東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁 到查詢結果 [ subject:"BUSINESS & ECONOMICS- Advertising & Promotion." ]

切換: 標籤 | MARC模式 | ISBD

Brand champions = how superheroes br...

Buckingham, Ian P., (1967-)

FindBook

Google Book

Amazon

博客來

Brand champions = how superheroes bring brands to life /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Brand champions/ Ian P Buckingham.
其他題名:	how superheroes bring brands to life /
作者:	Buckingham, Ian P.,
出版者:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan, : 2011.,
面頁冊數:	1 online resource (xii, 209 p.) :ill.
內容註:	Pt. 1. What's a champion brand? -- pt. 2. What's employee engagment? -- pt. 3. Brand superheroes uncovered -- pt. 4. Equipping brand champions -- pt. 5. Reinforcing a brand champion culture -- pt. 6. Brand engagement and the brand engaged.
標題:	Brand name products. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230304659
ISBN:	9780230304659 (electronic bk.)

Brand champions = how superheroes bring brands to life /
Buckingham, Ian P.,1967-

Brand championshow superheroes bring brands to life /[electronic resource] :Ian P Buckingham. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2011. - 1 online resource (xii, 209 p.) :ill.

Includes bibliographical references and index.

Pt. 1. What's a champion brand? -- pt. 2. What's employee engagment? -- pt. 3. Brand superheroes uncovered -- pt. 4. Equipping brand champions -- pt. 5. Reinforcing a brand champion culture -- pt. 6. Brand engagement and the brand engaged.

"A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"--

ISBN: 9780230304659 (electronic bk.)

Standard No.: 9786613028471

Source: 302847MILSubjects--Topical Terms:

581855
Brand name products.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD69.B7 / B8315 2011eb

Dewey Class. No.: 658.8/27

Brand champions = how superheroes bring brands to life /
LDR:02216cmm 2200433Ka 4500 001 1882197
003 OCoLC
005 20130621114831.0
006 m o d
007 cr cnu---unuuu
008 130927s2011 enka ob 001 0 eng d
019 $a 710888815
020 $a 9780230304659 (electronic bk.)
020 $a 0230304656 (electronic bk.)
020 $z 9780230220324
020 $z 0230220320
024 8 $a 9786613028471
029 1 $a AU@ $b 000046932716
035 $a (OCoLC)710993125 $z (OCoLC)710888815
035 $a ocn710993125
037 $a 302847 $b MIL
040 $a N$T $b eng $c N$T $d CDX $d E7B $d YDXCP $d UKPGM $d OCLCQ $d FXR $d OCLCQ
049 $a TEFA
050 4 $a HD69.B7 $b B8315 2011eb
072 7 $a BUS $x 002000 $2 bisacsh
082 0 4 $a 658.8/27 $2 22
100 1 $a Buckingham, Ian P., $d 1967- $3 1083557
245 1 0 $a Brand champions $h [electronic resource] : $b how superheroes bring brands to life / $c Ian P Buckingham.
260 $a Houndmills, Basingstoke, Hampshire ; $a New York : $b Palgrave Macmillan, $c 2011.
300 $a 1 online resource (xii, 209 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Pt. 1. What's a champion brand? -- pt. 2. What's employee engagment? -- pt. 3. Brand superheroes uncovered -- pt. 4. Equipping brand champions -- pt. 5. Reinforcing a brand champion culture -- pt. 6. Brand engagement and the brand engaged.
520 $a "A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"-- $c Provided by publisher.
588 $a Description based on print version record.
650 0 $a Brand name products. $3 581855
650 0 $a Branding (Marketing) $3 625366
650 0 $a Brand name products $3 659651
650 7 $a BUSINESS & ECONOMICS $x Marketing $x General. $2 bisacsh $3 1375046
650 7 $a BUSINESS & ECONOMICS $x Marketing $x Direct. $2 bisacsh $3 1974347
650 7 $a BUSINESS & ECONOMICS $x Advertising & Promotion. $2 bisacsh $3 1458196
655 4 $a Electronic books. $2 lcsh $3 542853
776 0 8 $i Print version: $a Buckingham, Ian P., 1967- $t Brand champions. $d Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011 $z 9780230220324 $w (DLC) 2011003116 $w (OCoLC)700042337
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230304659
938 $a Coutts Information Services $b COUT $n 17556892
938 $a ebrary $b EBRY $n ebr10454596
938 $a YBP Library Services $b YANK $n 3652738
938 $a EBSCOhost $b EBSC $n 359586
994 $a C0 $b TEF