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The compliance business and its cust...
Kasabov, Edward.

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  • The compliance business and its customers
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: The compliance business and its customers/ Edward Kasabov and Alex Warlow.
    作者: Kasabov, Edward.
    其他作者: Warlow, Alex.
    出版者: Basingstoke :Palgrave Macmillan, : 2012.,
    面頁冊數: 1 online resource (1 v.)
    內容註: PART I: HOW DID IT ALL COME ABOUT? -- Historical Development -- Types of Businesses -- PART II: THE REACTION! -- Misunderstanding and Negative Reaction -- Resistance to Building Software Managed Systems -- PART III: THE TECHNOLOGY -- Automated Computerised Systems and How They Work -- Automated Marketing -- Building Databases -- Integrating with Other Media, TV, E-mail, Mobile Phone -- PART IV: INNOVATIONS IN MANAGEMENT STRATEGY -- Extensive Use of Merchant Partners and Link Marketing -- Willingness to Integrate Systems with Customers, Suppliers and Partners -- High Levels of Reliability, Punctuality, Rapid Response -- Flat Management Structures, Openness and Democratisation -- Front-line Personnel -- Enabling Staff -- Innovative Ways of Financing Businesses -- PART V: MARKETING INNOVATIONS -- Fast Reaction to Market Changes -- Systems for Service Recovery and Complaint Management -- Relations and Long-term Loyalty -- PART VI: THE FUTURE AND ITS IMPACT -- Future Development and Effects on Society -- The Growth of Worldwide Databases -- Automated Compliance Systems -- The Importance of Social Networking Sites.
    標題: Customer relations - Management -
    電子資源: http://www.palgraveconnect.com/doifinder/10.1057/9781137271150An electronic book accessible through the World Wide Web; click for information
    ISBN: 9781137271150 (electronic bk.)
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