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[ subject:"Advertising." ]
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Contemporary advertising /
~
Arens, William F.
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Contemporary advertising /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Contemporary advertising // William F. Arens.
作者:
Arens, William F.
出版者:
Boston :McGraw-Hill Irwin, : c2002.,
面頁冊數:
1 v. (various pagings) :ill. (some col.) ;28 cm. +1 CD-ROM (4 3/4 in.).
附註:
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
叢書名:
The McGraw-Hill/Irwin series in marketing.
標題:
Advertising. -
ISBN:
0071122931 (pbk. : international ed.)
Contemporary advertising /
Arens, William F.
Contemporary advertising /
William F. Arens. - 8th ed. - Boston :McGraw-Hill Irwin,c2002. - 1 v. (various pagings) :ill. (some col.) ;28 cm. +1 CD-ROM (4 3/4 in.). - The McGraw-Hill/Irwin series in marketing..
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
Includes bibliographical references and indexes.
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
ISBN: 0071122931 (pbk. : international ed.)
LCCN: 2001091172Subjects--Topical Terms:
570176
Advertising.
LC Class. No.: HF5821 / .B62 2002
Dewey Class. No.: 659.1
Contemporary advertising /
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570176
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