語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
到查詢結果
[ subject:"Advertising." ]
切換:
標籤
|
MARC模式
|
ISBD
Advertising strategy : = creative ta...
~
Grow, Jean.
FindBook
Google Book
Amazon
博客來
Advertising strategy : = creative tactics from the outside/in /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Advertising strategy :/ Tom Altstiel, Jean Grow.
其他題名:
creative tactics from the outside/in /
作者:
Altstiel, Tom.
其他作者:
Grow, Jean.
出版者:
Thousand Oaks, Calif. :Sage Publications, : c2006.,
面頁冊數:
xvi, 389 p. :ill. ;28 cm.
內容註:
Copy and creativity -- Getting started -- Issues in a changing marketplace -- Concepting -- Design for writers -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Out-of-home -- Direct mail -- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling it.
標題:
Advertising. -
ISBN:
1412917964$b(pbk.) :
Advertising strategy : = creative tactics from the outside/in /
Altstiel, Tom.
Advertising strategy :
creative tactics from the outside/in /Tom Altstiel, Jean Grow. - Thousand Oaks, Calif. :Sage Publications,c2006. - xvi, 389 p. :ill. ;28 cm.
Includes bibliographical references and index.
Copy and creativity -- Getting started -- Issues in a changing marketplace -- Concepting -- Design for writers -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Out-of-home -- Direct mail -- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling it.
ISBN: 1412917964$b(pbk.) :NT$1325
LCCN: 2005012623Subjects--Topical Terms:
570176
Advertising.
LC Class. No.: HF5823 / .A758 2006
Dewey Class. No.: 659.1
Advertising strategy : = creative tactics from the outside/in /
LDR
:00909nam _2200193 a_450
001
616533
005
19980917150012.0
008
060620s2006 caua b 001 0 eng
010
$a
2005012623
020
$a
1412917964$b(pbk.) :
$c
NT$1325
035
$a
00325434
040
$a
DLC
$c
DLC
$d
DLC
042
$a
pcc
050
0 0
$a
HF5823
$b
.A758 2006
082
0 0
$a
659.1
$2
22
100
$a
Altstiel, Tom.
$3
601296
245
1 0
$a
Advertising strategy :
$b
creative tactics from the outside/in /
$c
Tom Altstiel, Jean Grow.
260
$a
Thousand Oaks, Calif. :
$c
c2006.
$b
Sage Publications,
300
$a
xvi, 389 p. :
$b
ill. ;
$c
28 cm.
504
$a
Includes bibliographical references and index.
505
0
$a
Copy and creativity -- Getting started -- Issues in a changing marketplace -- Concepting -- Design for writers -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Out-of-home -- Direct mail -- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling it.
650
$a
Advertising.
$3
570176
700
$a
Grow, Jean.
$3
601295
筆 0 讀者評論
館藏地:
全部
六樓西文書區HC-Z(6F Western Language Books)
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
F0048677
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF5823 A758 2006
一般使用(Normal)
在架
0
預約
1 筆 • 頁數 1 •
1
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入