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[ subject:"Advertising." ]
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Advertising
~
MacRury, Iain.{me_controlnum}
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Advertising
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Advertising/ Iain MacRury.
作者:
MacRury, Iain.{me_controlnum}
出版者:
London ;Routledge, : 2009.,
面頁冊數:
xvii, 318 p. :ill. ;25 cm.
內容註:
Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.
標題:
Advertising. -
電子資源:
http://www.tandfebooks.com/isbn/9780203493199
ISBN:
9780203493199 (e-book : PDF)
Advertising
MacRury, Iain.{me_controlnum}
Advertising
[electronic resource] /Iain MacRury. - London ;Routledge,2009. - xvii, 318 p. :ill. ;25 cm. - Routledge introductions to media and communications. - Routledge introductions to media and communications..
Includes bibliographical references (p. [289]-314) and index.
Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.
ISBN: 9780203493199 (e-book : PDF)Subjects--Topical Terms:
570176
Advertising.
LC Class. No.: HF5823 / .M132 2009
Dewey Class. No.: 659.1
Advertising
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http://www.tandfebooks.com/isbn/9780203493199
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