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Fashion brands = branding style from...

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Fashion brands = branding style from Armani to Zara /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Fashion brands/ Mark Tungate.
其他題名:	branding style from Armani to Zara /
作者:	Tungate, Mark,
出版者:	London ;Kogan Page, : 2005.,
面頁冊數:	ix, 243 p., [16] p. of plates :col. ill. ;24 cm.
內容註:	A history of seduction -- Fashioning an identity -- When haute couture meets High Street -- The designer as brand -- The store is the star -- Anatomy of a trend -- The image-makers -- They shoot dresses, don't they? -- This year's model -- Celebrity sells -- Press to impress -- The collections -- Accessorize all areas -- Retro brands retooled -- Targeted male -- Urban athletes -- Virtually dressed -- Brave new market -- The faking game -- Behind the seams -- Style goes back to the future.
標題:	Advertising - Fashion. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=137380An electronic book accessible through the World Wide Web; click for information
ISBN:	1423728505 (electronic bk.)

Fashion brands = branding style from Armani to Zara /
Tungate, Mark,1967-

Fashion brandsbranding style from Armani to Zara /[electronic resource] :Mark Tungate. - London ;Kogan Page,2005. - ix, 243 p., [16] p. of plates :col. ill. ;24 cm.

Includes bibliographical references (p. [231]-232) and index.

A history of seduction -- Fashioning an identity -- When haute couture meets High Street -- The designer as brand -- The store is the star -- Anatomy of a trend -- The image-makers -- They shoot dresses, don't they? -- This year's model -- Celebrity sells -- Press to impress -- The collections -- Accessorize all areas -- Retro brands retooled -- Targeted male -- Urban athletes -- Virtually dressed -- Brave new market -- The faking game -- Behind the seams -- Style goes back to the future.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 1423728505 (electronic bk.)Subjects--Topical Terms:

876076
Advertising
--Fashion.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD9940.A2 / T86 2005eb

Dewey Class. No.: 687/.068/8

Fashion brands = branding style from Armani to Zara /
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050 1 4 $a HD9940.A2 $b T86 2005eb
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100 $a Tungate, Mark, $d 1967- $3 842705
245 1 0 $a Fashion brands $h [electronic resource] : $b branding style from Armani to Zara / $c Mark Tungate.
260 $a London ; $a Sterling, VA : $c 2005. $b Kogan Page,
300 $a ix, 243 p., [16] p. of plates : $b col. ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [231]-232) and index.
505 0 $a A history of seduction -- Fashioning an identity -- When haute couture meets High Street -- The designer as brand -- The store is the star -- Anatomy of a trend -- The image-makers -- They shoot dresses, don't they? -- This year's model -- Celebrity sells -- Press to impress -- The collections -- Accessorize all areas -- Retro brands retooled -- Targeted male -- Urban athletes -- Virtually dressed -- Brave new market -- The faking game -- Behind the seams -- Style goes back to the future.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2005. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Advertising $x Fashion. $3 876076
650 $a Brand name products. $3 581855
650 $a Fashion merchandising. $3 619046
655 $a Electronic books. $2 lcsh $3 542853
710 $a NetLibrary, Inc. $3 542851
856 4 0 $3 Bibliographic record display $u http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=137380 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF