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AdValue = twenty ways advertising wo...

Butterfield, Leslie, (1952-)

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AdValue = twenty ways advertising works for business /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	AdValue/ edited by Leslie Butterfield.
其他題名:	twenty ways advertising works for business /
其他題名:	Ad value
其他作者:	Butterfield, Leslie,
出版者:	Oxford ;Butterworth-Heinemann, : 2003.,
面頁冊數:	xxvi, 224 p. :ill. ;24 cm.
附註:	"Published in association with the Institute of Practitioners in Advertising."
內容註:	How advertising impacts on profitability / Leslie Butterfield -- How advertising impacts on share price / James Gregory -- Advertising and profitability : the long-term returns / Marilyn Baxter -- How advertising affects shareholder value/ Leslie Butterfield -- How advertising drives sales and profits / John Philip Jones -- How advertising impacts the sales process / Peter Field -- How advertising motivates the workforce/ Johnny Hornby -- How online advertising can produce measurable business effects / Charlie Dobres -- Advertising during a recession / Alex Biel and Stephen King -- The evolution of our thinking about 'how advertising works'/ Tim Broadbent -- How advertising affects customer loyalty / Andrew Crosthwaite -- Long-term profitability : advertising versus sales promotion / Alex Biel -- How advertising works in the total communications mix/ Malcolm White -- How better media strategy leads to greater business success / Will Collin -- Tangible demonstrations of the advertising contribution / Chris Baker -- The advertising contribution to brand preference/ John Bartle -- How advertising affects brand value / Simon Cole -- Advertising and the long-term success of the premium band / Stephan Buck -- How advertising works for corporate brands / Hamish Pringle -- Advertising and the non-conventional brand/ Leslie Butterfield.
標題:	Advertising - Brand name products. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=104763An electronic book accessible through the World Wide Web; click for information
ISBN:	141750725X (electronic bk.)

AdValue = twenty ways advertising works for business /
AdValuetwenty ways advertising works for business /[electronic resource] :Ad valueedited by Leslie Butterfield. - Oxford ;Butterworth-Heinemann,2003. - xxvi, 224 p. :ill. ;24 cm.

"Published in association with the Institute of Practitioners in Advertising."

Includes bibliographical references and index.

How advertising impacts on profitability / Leslie Butterfield -- How advertising impacts on share price / James Gregory -- Advertising and profitability : the long-term returns / Marilyn Baxter -- How advertising affects shareholder value/ Leslie Butterfield -- How advertising drives sales and profits / John Philip Jones -- How advertising impacts the sales process / Peter Field -- How advertising motivates the workforce/ Johnny Hornby -- How online advertising can produce measurable business effects / Charlie Dobres -- Advertising during a recession / Alex Biel and Stephen King -- The evolution of our thinking about 'how advertising works'/ Tim Broadbent -- How advertising affects customer loyalty / Andrew Crosthwaite -- Long-term profitability : advertising versus sales promotion / Alex Biel -- How advertising works in the total communications mix/ Malcolm White -- How better media strategy leads to greater business success / Will Collin -- Tangible demonstrations of the advertising contribution / Chris Baker -- The advertising contribution to brand preference/ John Bartle -- How advertising affects brand value / Simon Cole -- Advertising and the long-term success of the premium band / Stephan Buck -- How advertising works for corporate brands / Hamish Pringle -- Advertising and the non-conventional brand/ Leslie Butterfield.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 141750725X (electronic bk.)Subjects--Topical Terms:

597174
Advertising
--Brand name products.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF6161.B4 / A3 2003eb

Dewey Class. No.: 659.1

AdValue = twenty ways advertising works for business /
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505 0 $a How advertising impacts on profitability / Leslie Butterfield -- How advertising impacts on share price / James Gregory -- Advertising and profitability : the long-term returns / Marilyn Baxter -- How advertising affects shareholder value/ Leslie Butterfield -- How advertising drives sales and profits / John Philip Jones -- How advertising impacts the sales process / Peter Field -- How advertising motivates the workforce/ Johnny Hornby -- How online advertising can produce measurable business effects / Charlie Dobres -- Advertising during a recession / Alex Biel and Stephen King -- The evolution of our thinking about 'how advertising works'/ Tim Broadbent -- How advertising affects customer loyalty / Andrew Crosthwaite -- Long-term profitability : advertising versus sales promotion / Alex Biel -- How advertising works in the total communications mix/ Malcolm White -- How better media strategy leads to greater business success / Will Collin -- Tangible demonstrations of the advertising contribution / Chris Baker -- The advertising contribution to brand preference/ John Bartle -- How advertising affects brand value / Simon Cole -- Advertising and the long-term success of the premium band / Stephan Buck -- How advertising works for corporate brands / Hamish Pringle -- Advertising and the non-conventional brand/ Leslie Butterfield.
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