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[ subject:"Advertising media planning." ]
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Introduction to advertising media = ...
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Introduction to advertising media = research, planning, and buying /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Introduction to advertising media/ Jim Surmanek.
其他題名:
research, planning, and buying /
作者:
Surmanek, Jim.
出版者:
Lincolnwood, Ill., USA :NTC Business Books, : c1993.,
面頁冊數:
xvii, 357 p. :ill. ;24 cm.
附註:
Includes index.
標題:
Advertising media planning. -
電子資源:
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=13271An electronic book accessible through the World Wide Web; click for information
ISBN:
058516813X (electronic bk.)
Introduction to advertising media = research, planning, and buying /
Surmanek, Jim.
Introduction to advertising media
research, planning, and buying /[electronic resource] :Jim Surmanek. - Lincolnwood, Ill., USA :NTC Business Books,c1993. - xvii, 357 p. :ill. ;24 cm.
Includes index.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2000.
Available via the World Wide Web.
ISBN: 058516813X (electronic bk.)Subjects--Topical Terms:
605923
Advertising media planning.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HF5826.5 / .S85 1993eb
Dewey Class. No.: 659.1/11
Introduction to advertising media = research, planning, and buying /
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