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[ subject:"Advertising campaigns." ]
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Introduction to marketing communicat...
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Moriarty, Sandra E.
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Introduction to marketing communication : = an integrated approach /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Introduction to marketing communication :/ John Burnett, Sandra Moriarty.
其他題名:
an integrated approach /
其他題名:
Introduction to marketing communications
作者:
Burnett, John,
其他作者:
Moriarty, Sandra E.
出版者:
Upper Saddle River, N.J. :Prentice Hall, : c1998.,
面頁冊數:
xxxv, 659, [71] p. :ill. (some col.) ;27 cm.
標題:
Advertising campaigns. -
ISBN:
0132690853 :
Introduction to marketing communication : = an integrated approach /
Burnett, John,1944-
Introduction to marketing communication :
an integrated approach /Introduction to marketing communicationsJohn Burnett, Sandra Moriarty. - Upper Saddle River, N.J. :Prentice Hall,c1998. - xxxv, 659, [71] p. :ill. (some col.) ;27 cm.
Includes bibliographical references (N1-N11)and index.
ISBN: 0132690853 :US92.00
LCCN: 97038237Subjects--Topical Terms:
605249
Advertising campaigns.
LC Class. No.: HF5415.123 / .B87 1998
Dewey Class. No.: 658.8
Introduction to marketing communication : = an integrated approach /
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