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Alcohol Advertising and Young People...

Gunter, Barrie.

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Alcohol Advertising and Young People's Drinking = Representation, Reception and Regulation.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Alcohol Advertising and Young People's Drinking/
其他題名:	Representation, Reception and Regulation.
作者:	Gunter, Barrie.
其他作者:	Hansen, Anders,
出版者:	Basingstoke :Palgrave Macmillan, : 2010.,
面頁冊數:	1 online resource (250 p.)
內容註:	Cover; Contents; Acknowledgements; Notes on Contributors; 1 Alcohol Consumption and Youth: Key Issues; 2 Alcohol Marketing over the Years; 3 Advertising and Alcohol Consumption in Society; 4 Alcohol Advertising and Youth Drinking Behaviour; 5 Orientations towards Alcohol Advertisements; 6 Alcohol Representation at Point of Sale; 7 Impact of Alcohol Representation in the Entertainment Media; 8 Impact of Alcohol Representation in the News; 9 Alcohol Marketing: Research, Regulation and Compliance; Note; References; Index.
標題:	Advertising - Alcoholic beverages. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230290587
ISBN:	9780230290587

Alcohol Advertising and Young People's Drinking = Representation, Reception and Regulation.
Gunter, Barrie.

Alcohol Advertising and Young People's DrinkingRepresentation, Reception and Regulation.[electronic resource] : - Basingstoke :Palgrave Macmillan,2010. - 1 online resource (250 p.)

Cover; Contents; Acknowledgements; Notes on Contributors; 1 Alcohol Consumption and Youth: Key Issues; 2 Alcohol Marketing over the Years; 3 Advertising and Alcohol Consumption in Society; 4 Alcohol Advertising and Youth Drinking Behaviour; 5 Orientations towards Alcohol Advertisements; 6 Alcohol Representation at Point of Sale; 7 Impact of Alcohol Representation in the Entertainment Media; 8 Impact of Alcohol Representation in the News; 9 Alcohol Marketing: Research, Regulation and Compliance; Note; References; Index.

A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.

ISBN: 9780230290587Subjects--Topical Terms:

605250
Advertising
--Alcoholic beverages.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF6161.L46 / G86 2010

Dewey Class. No.: 363.2920835

Alcohol Advertising and Young People's Drinking = Representation, Reception and Regulation.
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245 1 0 $a Alcohol Advertising and Young People's Drinking $h [electronic resource] : $b Representation, Reception and Regulation.
260 $a Basingstoke : $b Palgrave Macmillan, $c 2010.
300 $a 1 online resource (250 p.)
505 0 $a Cover; Contents; Acknowledgements; Notes on Contributors; 1 Alcohol Consumption and Youth: Key Issues; 2 Alcohol Marketing over the Years; 3 Advertising and Alcohol Consumption in Society; 4 Alcohol Advertising and Youth Drinking Behaviour; 5 Orientations towards Alcohol Advertisements; 6 Alcohol Representation at Point of Sale; 7 Impact of Alcohol Representation in the Entertainment Media; 8 Impact of Alcohol Representation in the News; 9 Alcohol Marketing: Research, Regulation and Compliance; Note; References; Index.
520 $a A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.
588 $a Description based on print version record.
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650 0 $a Youth $x Alcohol use. $3 599070
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650 4 $a Advertising. $3 570176
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650 4 $a Youth. $3 598213
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700 1 $a Hansen, Anders, $d 1957- $3 1037091
700 1 $a Touri, Maria, $d 1977- $3 1973974
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856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230290587
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