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Political campaigns and political ad...

Baker, Frank W.

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Political campaigns and political advertising : = a media literacy guide /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Political campaigns and political advertising :/ Frank W. Baker ; foreword by David Considine.
其他題名:	a media literacy guide /
作者:	Baker, Frank W.
出版者:	Santa Barbara, Calif. :Greenwood Press, : c2009.,
面頁冊數:	xxvi, 196 p. :ill. ;26 cm.
標題:	Political campaigns - United States. -
標題:	United States - Economic policy - 1981-1993 -
ISBN:	9780313347559 (hbk.) :

Political campaigns and political advertising : = a media literacy guide /
Baker, Frank W.

Political campaigns and political advertising :a media literacy guide /Frank W. Baker ; foreword by David Considine. - Santa Barbara, Calif. :Greenwood Press,c2009. - xxvi, 196 p. :ill. ;26 cm.

Includes bibliographical references and index.

Media literacy : understanding the meaning behind the messages --

ISBN: 9780313347559 (hbk.) :US63.00

LCCN: 2008032942Subjects--Topical Terms:

601450
Political campaigns
--United States.Subjects--Geographical Terms:

554129
United States
--Economic policy--1981-1993

LC Class. No.: JK2281 / .B33 2009

Dewey Class. No.: 324.70973

Political campaigns and political advertising : = a media literacy guide /
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245 1 0 $a Political campaigns and political advertising : $b a media literacy guide / $c Frank W. Baker ; foreword by David Considine.
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300 $a xxvi, 196 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
505 0 # $t Media literacy : understanding the meaning behind the messages -- $t Propaganda and spin : the power of the image over the word -- $t The media experts -- $t Analyzing photographs -- $t And then there was radio -- $t Why television? -- $t Popular appeals and techniques of persuasion in political advertising -- $t Analyzing campaign events -- $t The role of new media and new technology tools -- $t Trying to fix the money problem in elections -- $t Glossary -- $t Resources -- $t Index.
650 # 0 $a Political campaigns $z United States. $3 601450
650 # 0 $a Advertising, Political $z United States. $3 782361
650 # 0 $a Media literacy $z United States. $3 738560
651 0 $a United States $x Economic policy $y 1981-1993 $3 554129