東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁 到查詢結果 [ author_sort:"rocha, alvaro." ]

切換: 標籤 | MARC模式 | ISBD

Marketing and smart technologies = p...

International Conference on Marketing and Technologies ((2019 :)

FindBook

Google Book

Amazon

博客來

Marketing and smart technologies = proceedings of ICMarkTech 2019 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing and smart technologies/ edited by Alvaro Rocha ... [et al.].
其他題名:	proceedings of ICMarkTech 2019 /
其他題名:	ICMarkTech 2019
其他作者:	Rocha, Alvaro.
團體作者:	International Conference on Marketing and Technologies
出版者:	Singapore :Springer Singapore : : 2020.,
面頁冊數:	xxvi, 458 p. :ill. (some col.), digital ;24 cm.
內容註:	The Digital Advertising Conceptual Flow - A Literature Review -- Featured Snippets Results in Google Web Search: An Exploratory Study -- Willingness to pay a premium price for streaming services: the role of trust in services -- Websites as spaces of confluence: narratives and the pursuit of legitimacy -- User Behavior: The Case of Instagram -- The Influence of YouTubers in Consumer Behavior.
Contained By:	Springer eBooks
標題:	Artificial intelligence - Congresses. -
電子資源:	https://doi.org/10.1007/978-981-15-1564-4
ISBN:	9789811515644

Marketing and smart technologies = proceedings of ICMarkTech 2019 /
Marketing and smart technologiesproceedings of ICMarkTech 2019 /[electronic resource] :ICMarkTech 2019edited by Alvaro Rocha ... [et al.]. - Singapore :Springer Singapore :2020. - xxvi, 458 p. :ill. (some col.), digital ;24 cm. - Smart innovation, systems and technologies,v.1672190-3018 ;. - Smart innovation, systems and technologies ;v.167..

The Digital Advertising Conceptual Flow - A Literature Review -- Featured Snippets Results in Google Web Search: An Exploratory Study -- Willingness to pay a premium price for streaming services: the role of trust in services -- Websites as spaces of confluence: narratives and the pursuit of legitimacy -- User Behavior: The Case of Instagram -- The Influence of YouTubers in Consumer Behavior.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ISBN: 9789811515644

Standard No.: 10.1007/978-981-15-1564-4doiSubjects--Topical Terms:

606815
Artificial intelligence
--Congresses.

LC Class. No.: Q334

Dewey Class. No.: 006.3

Marketing and smart technologies = proceedings of ICMarkTech 2019 /
LDR:02264nmm a2200349 a 4500 001 2214723
003 DE-He213
005 20200317145036.0
006 m d
007 cr nn 008maaau
008 201118s2020 si s 0 eng d
020 $a 9789811515644 $q (electronic bk.)
020 $a 9789811515637 $q (paper)
024 7 $a 10.1007/978-981-15-1564-4 $2 doi
035 $a 978-981-15-1564-4
040 $a GP $c GP
041 0 $a eng
050 4 $a Q334
072 7 $a UYQ $2 bicssc
072 7 $a TEC009000 $2 bisacsh
072 7 $a UYQ $2 thema
082 0 4 $a 006.3 $2 23
090 $a Q334 $b .I61 2019
111 2 $a International Conference on Marketing and Technologies $d (2019 : $c Maia, Portugal) $3 3445508
245 1 0 $a Marketing and smart technologies $h [electronic resource] : $b proceedings of ICMarkTech 2019 / $c edited by Alvaro Rocha ... [et al.].
246 3 $a ICMarkTech 2019
260 $a Singapore : $b Springer Singapore : $b Imprint: Springer, $c 2020.
300 $a xxvi, 458 p. : $b ill. (some col.), digital ; $c 24 cm.
490 1 $a Smart innovation, systems and technologies, $x 2190-3018 ; $v v.167
505 0 $a The Digital Advertising Conceptual Flow - A Literature Review -- Featured Snippets Results in Google Web Search: An Exploratory Study -- Willingness to pay a premium price for streaming services: the role of trust in services -- Websites as spaces of confluence: narratives and the pursuit of legitimacy -- User Behavior: The Case of Instagram -- The Influence of YouTubers in Consumer Behavior.
520 $a This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
650 0 $a Artificial intelligence $v Congresses. $3 606815
650 1 4 $a Computational Intelligence. $3 1001631
650 2 4 $a Artificial Intelligence. $3 769149
650 2 4 $a Data Engineering. $3 3409361
650 2 4 $a Data Mining and Knowledge Discovery. $3 898250
700 1 $a Rocha, Alvaro. $3 2059402
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Smart innovation, systems and technologies ; $v v.167. $3 3445509
856 4 0 $u https://doi.org/10.1007/978-981-15-1564-4
950 $a Intelligent Technologies and Robotics (Springer-42732)