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Services marketing : = people, technology, strategy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Services marketing :/ Christopher Lovelock, Jochen Wirtz.
其他題名:	people, technology, strategy /
作者:	Lovelock, Christopher H.
其他作者:	Wirtz, Jochen.
出版者:	Upper Saddle River, N.J. :Pearson Prentice Hall, : c2007.,
面頁冊數:	xx, 648 p. :ill. ;29 cm.
內容註:	New Perspectives on Marketing in the Service Economy -- Customer Behavior in Service Encounters -- Developing Service Concepts: Core and Supplementary Elements -- Distributing Services through Physical and Electronic Channels -- Exploring Business Models: Pricing and Revenue Management -- Educating Customers and Promoting the Value Proposition -- Positioning Services in Competitive Markets -- Designing and Managing Service Processes -- Balancing Demand against Productive Capacity -- Crafting the Service Environment -- Managing Service Employees for Competitive Advantage -- Creating Relationships and Building Customer Loyalty -- Achieving Service Recovery and Obtaining Customer Feedback -- Improving Service Quality and Productivity -- Organizing for Change Management and Service Leadership.
標題:	Marketing - Management. -
電子資源:	http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.htmlTable of contents only
電子資源:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIATable of contents only
電子資源:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIATable of contents only
電子資源:	http://www.loc.gov/catdir/toc/ecip0618/2006024219.html
ISBN:	0131875523

Services marketing : = people, technology, strategy /
Lovelock, Christopher H.

Services marketing :people, technology, strategy /Christopher Lovelock, Jochen Wirtz. - 6th ed. - Upper Saddle River, N.J. :Pearson Prentice Hall,c2007. - xx, 648 p. :ill. ;29 cm.

Includes bibliographical references and indexes.

New Perspectives on Marketing in the Service Economy -- Customer Behavior in Service Encounters -- Developing Service Concepts: Core and Supplementary Elements -- Distributing Services through Physical and Electronic Channels -- Exploring Business Models: Pricing and Revenue Management -- Educating Customers and Promoting the Value Proposition -- Positioning Services in Competitive Markets -- Designing and Managing Service Processes -- Balancing Demand against Productive Capacity -- Crafting the Service Environment -- Managing Service Employees for Competitive Advantage -- Creating Relationships and Building Customer Loyalty -- Achieving Service Recovery and Obtaining Customer Feedback -- Improving Service Quality and Productivity -- Organizing for Change Management and Service Leadership.

ISBN: 0131875523Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.122 / .L68 2007

Services marketing : = people, technology, strategy /
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020 $a 9780132056762 (pbk.)
020 $a 0132056763 (pbk.)
035 $a (OCoLC)ocm70698948
035 $a 100年鄭淑芳贈書
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300 $a xx, 648 p. : $b ill. ; $c 29 cm.
504 $a Includes bibliographical references and indexes.
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650 # 0 $a Professions $x Marketing. $3 646071
650 # 0 $a Service industries $x Marketing. $3 647833
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