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The value of arts for business /
~
Schiuma, Giovanni.
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The value of arts for business /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
The value of arts for business // Giovanni Schiuma.
Author:
Schiuma, Giovanni.
Published:
Cambridge, UK ;Cambridge University Press, : c2011.,
Description:
xvii, 294 p. :ill. ;24 cm.
Subject:
Creative ability in business. -
Online resource:
http://www.loc.gov/catdir/enhancements/fy1201/2011003318-b.html
Online resource:
http://www.loc.gov/catdir/enhancements/fy1201/2011003318-d.html
Online resource:
http://www.loc.gov/catdir/enhancements/fy1201/2011003318-t.html
ISBN:
9780521769518 (hbk.):
The value of arts for business /
Schiuma, Giovanni.
The value of arts for business /
Giovanni Schiuma. - Cambridge, UK ;Cambridge University Press,c2011. - xvii, 294 p. :ill. ;24 cm.
Includes bibliographical references (p. 265-283) and index.
"The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business"--
ISBN: 9780521769518 (hbk.):US90.00
LCCN: 2011003318Subjects--Topical Terms:
547370
Creative ability in business.
LC Class. No.: HD53 / .S358 2011
Dewey Class. No.: 658
The value of arts for business /
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The value of arts for business /
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Giovanni Schiuma.
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Cambridge, UK ;
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Cambridge University Press,
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c2011.
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xvii, 294 p. :
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ill. ;
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24 cm.
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Includes bibliographical references (p. 265-283) and index.
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"The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business"--
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Provided by publisher.
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Creative ability in business.
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547370
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Management.
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Arts.
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Contributor biographical information
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http://www.loc.gov/catdir/enhancements/fy1201/2011003318-b.html
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Publisher description
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http://www.loc.gov/catdir/enhancements/fy1201/2011003318-d.html
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Table of contents only
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http://www.loc.gov/catdir/enhancements/fy1201/2011003318-t.html
based on 0 review(s)
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六樓西文書區HC-Z(6F Western Language Books)
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Items
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W0160547
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
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HD53 S358 2011
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1 records • Pages 1 •
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