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Principles of contemporary marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Principles of contemporary marketing // David L. Kurtz
Author:	Kurtz, David L.
Published:	Mason, Ohio :South-Western Cengage Learning, : c2012,
Description:	1 v. :Ill. ;28 cm.
Subject:	Marketing. -
ISBN:	0538481773 (pbk.) :

Principles of contemporary marketing /
Kurtz, David L.

Principles of contemporary marketing /David L. Kurtz - 15th ed , International edition 2012 - Mason, Ohio :South-Western Cengage Learning,c2012 - 1 v. :Ill. ;28 cm.

Includes bibliographical references and index.

ISBN: 0538481773 (pbk.) :NT870.00Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / K96 2012

Dewey Class. No.: 658.8

Principles of contemporary marketing /
LDR:00598cam 2200193 i 4500 001 997162
008 120110s2012 ohua b 001 0 eng
020 $a 0538481773 (pbk.) : $c NT870.00
020 $a 9780538481779 (pbk.)
035 $a (OCoLC)706950719
035 $a LIB-BE-100-033
040 $a BTCTA $c BTCTA
041 0 # $a eng
050 0 0 $a HF5415 $b K96 2012
082 0 0 $a 658.8 $2 22
100 1 $a Kurtz, David L. $3 667224
245 1 0 $a Principles of contemporary marketing / $c David L. Kurtz
250 $a 15th ed , International edition 2012
260 # $a Mason, Ohio : $b South-Western Cengage Learning, $c c2012
300 $a 1 v. : $b Ill. ; $c 28 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Marketing. $3 536353

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W0195014

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415 K96 2012

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