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Global political marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Global political marketing // edited by Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd.
其他作者:	Lees-Marshment, Jennifer.
出版者:	London ;Routledge, : 2010.,
面頁冊數:	xvi, 301 p. :ill. ;24 cm.
內容註:	Global political marketing / Jennifer Lees-Marshment -- A framework for comparing political market-orientation / Jesper Stro�mba�ck -- Political marketing in Germany / Michaela Maier, Jens Tenscher and Kirsten Schu�ller -- Political market-orientation in a multi-party system: the Swedish case -- Jesper Stro�mba�ck -- New Zealand political marketing: marketing communication rather than the product? / Jennifer Lees-Marshment -- Australian political marketing: substance backed by style / Andre Hughes and Stephen Dann -- Political marketing in the United States: from market- towards sales-orientation? / Jonathan Knuckey -- UK political marketing: a question of leadership? / Jennifer Lees- Marshment and Robin T. Pettitt -- The level of market-orientation of political parties in Greece / Iordanis Kotzaivazoglou and Yorgos Zotos -- Political salesmen in Hungary / Bala�zs Kiss and Zsuzsanna Miha�lyffy -- The Czech case: a marketing-oriented party on the rise? / Anna Matuskova, Otto Eibl and Alexander Braun -- Testing the market-oriented model of political parties in a non-western context: the case of Taiwan / Dafydd J. Fell and Isabelle Cheng -- Political marketing in Ghana / Kobby Mensah -- Political marketing in a weak democracy: the Peruvian case / Pedro Patro�n Galindo -- Political marketing techniques in Russia / Derek S. Hutcheson -- Political market-orientation in Japan / Masahiko Asano and Bryce Wakefield -- Implementing and interpreting market-orientation in practice: lessons from the UK / Roger Mortimore and Mark Gill -- Political marketing, party behavior and political science / Mick Temple -- Global political marketing: analysis and conclusions / Jennifer Lees-Marshment, Chris Rudd and Jesper Stro�mba�ck.
標題:	Public relations and politics. -
ISBN:	9780415427227 (hbk.) :

Global political marketing /
Global political marketing /edited by Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd. - London ;Routledge,2010. - xvi, 301 p. :ill. ;24 cm. - Routledge research in political communication ;3. - Routledge research in political communication ;3..

Includes bibliographical references and index.

Global political marketing / Jennifer Lees-Marshment -- A framework for comparing political market-orientation / Jesper Stro�mba�ck -- Political marketing in Germany / Michaela Maier, Jens Tenscher and Kirsten Schu�ller -- Political market-orientation in a multi-party system: the Swedish case -- Jesper Stro�mba�ck -- New Zealand political marketing: marketing communication rather than the product? / Jennifer Lees-Marshment -- Australian political marketing: substance backed by style / Andre Hughes and Stephen Dann -- Political marketing in the United States: from market- towards sales-orientation? / Jonathan Knuckey -- UK political marketing: a question of leadership? / Jennifer Lees- Marshment and Robin T. Pettitt -- The level of market-orientation of political parties in Greece / Iordanis Kotzaivazoglou and Yorgos Zotos -- Political salesmen in Hungary / Bala�zs Kiss and Zsuzsanna Miha�lyffy -- The Czech case: a marketing-oriented party on the rise? / Anna Matuskova, Otto Eibl and Alexander Braun -- Testing the market-oriented model of political parties in a non-western context: the case of Taiwan / Dafydd J. Fell and Isabelle Cheng -- Political marketing in Ghana / Kobby Mensah -- Political marketing in a weak democracy: the Peruvian case / Pedro Patro�n Galindo -- Political marketing techniques in Russia / Derek S. Hutcheson -- Political market-orientation in Japan / Masahiko Asano and Bryce Wakefield -- Implementing and interpreting market-orientation in practice: lessons from the UK / Roger Mortimore and Mark Gill -- Political marketing, party behavior and political science / Mick Temple -- Global political marketing: analysis and conclusions / Jennifer Lees-Marshment, Chris Rudd and Jesper Stro�mba�ck.

ISBN: 9780415427227 (hbk.) :UK90.00

LCCN: 2009013443Subjects--Topical Terms:

734165
Public relations and politics.

LC Class. No.: JF2112.P8 / G56 2010

Dewey Class. No.: 324.7/3

Global political marketing /
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