紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
正題名/作者: |
Managing media work // Mark Deuze, editor. |
其他作者: |
Deuze, Mark. |
出版者: |
Thousand Oaks, Calif. :SAGE, : c2011., |
面頁冊數: |
xii, 307 p. :ill. ;26 cm. |
內容註: |
Managing media work / Mark Deuze and Brian Steward -- Media management in theory and practice / Bozena I. Mierzejewska -- The management of the creative industries : from content to context / Chris Bilton -- Managing strategy and maximizing innovation in media organizations / Lucy Ku�ng -- New media policies / Terry Flew -- Global deregulation and media corporations / Philip M. Napoli -- The new international division of cultural labor / Toby Miller -- Journalism in a network / Jane B. Singer -- Atypical newswork, atypical media management / Mark Deuze and Leopoldina Fortunati -- On the wisdom of ignorance : knowledge and the management of contemporary news organizations / Pablo J. Boczkowski -- Understanding multinational media management / Tim Marjoribanks -- The organization of film and television production / Keith Randle -- Producing filmed entertainment / Alisa Perren -- New firms in the screen-based media industry : startups, self-employment, and standing reserve / Charles H. Davis -- Connecting the dots : structure, strategy, and subjectivity in entertainment media / Susan Christopherson -- Advertising : structure, agency, or agencement? / Liz McFall -- From full-service agency to 3-D marketing consultants : "creativity" and organizational change in advertising / Sean Nixon -- Advertising management and professional identity in the digital age / Chris hackley and Amy Rungpaka Tiwsakul -- Managing global public relations in the new media environment / Marina Vujnovic and Dean Kruckeberg -- The culture of gamework / Aphra Kerr -- Same as the old boss? : changes, continuities, and careers in the digital music era / Eric Harvey -- "Life is a pitch" : managing the self in new media work / Rosalind Gill -- Managing media companies through the digital transition / Annet Aris -- Urgent aphorisms : notes on organized networks for the connected multitudes / Geert Lovink and Ned Rossiter. |
標題: |
Mass media - Management. - |
ISBN: |
9781412971249 (pbk.) : |