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Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research // edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.
other author:	Woodside, Arch G.
Published:	Bingley, UK :Emerald, : 2009.,
Description:	xv, 308 p. :ill. ;24 cm.
[NT 15003449]:	Cultural psyche and cross-cultural research methods / Patricia Berwick -- Brand image, equity, and sports sponsorship / David N. Bibby -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo and Dogan Gursoy -- Morphology of a hotel tradition: the guest questionnaire / Alfred Ogle -- How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels / Xuan Van Tran and Arch G. Woodside.
Subject:	Tourism - Social aspects. -
ISBN:	9781849506038 ( hbk. ) :

Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research /
Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research /edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle. - 1st ed. - Bingley, UK :Emerald,2009. - xv, 308 p. :ill. ;24 cm. - Advances in culture, tourism and hospitality research,v. 31871-3173 ;. - Advances in culture, tourism and hospitality research ;v. 4..

Includes bibliographical references.

Cultural psyche and cross-cultural research methods / Patricia Berwick -- Brand image, equity, and sports sponsorship / David N. Bibby -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo and Dogan Gursoy -- Morphology of a hotel tradition: the guest questionnaire / Alfred Ogle -- How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels / Xuan Van Tran and Arch G. Woodside.

"Volume 3 of Advances in Culture, Tourism and Hospitality Research examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior."--Publisher's description.

ISBN: 9781849506038 ( hbk. ) :US114.95Subjects--Topical Terms:

543095
Tourism
--Social aspects.

LC Class. No.: G155.A1 / P47 2009

Dewey Class. No.: 338.4791

Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research /
LDR:02344cam a2200313 a 4500 001 988450
003 OCoLC
005 20111123063458.0
008 111208s2009 enka b 000 0 eng d
020 $a 9781849506038 ( hbk. ) : $c US114.95
020 $a 1849506035 (hbk.)
020 $a 9781849506045 (ebook)
020 $a 1849506043 (ebook)
029 1 $a NLGGC $b 322774071
029 1 $a AU@ $b 000045298192
029 1 $a NZ1 $b 13248692
035 $a (OCoLC)499490596
035 $a TR-BW-100-08
040 $a NLE $c NLE $d UKM $d BWX $d UBY $d CGU $d G7G
049 $a FISA
050 # 4 $a G155.A1 $b P47 2009
082 0 4 $a 338.4791 $2 22
245 0 0 $a Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research / $c edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.
250 $a 1st ed.
260 # $a Bingley, UK : $b Emerald, $c 2009.
300 $a xv, 308 p. : $b ill. ; $c 24 cm.
490 1 $a Advances in culture, tourism and hospitality research, $x 1871-3173 ; $v v. 3
504 $a Includes bibliographical references.
505 0 # $a Cultural psyche and cross-cultural research methods / Patricia Berwick -- Brand image, equity, and sports sponsorship / David N. Bibby -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo and Dogan Gursoy -- Morphology of a hotel tradition: the guest questionnaire / Alfred Ogle -- How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels / Xuan Van Tran and Arch G. Woodside.
520 # $a "Volume 3 of Advances in Culture, Tourism and Hospitality Research examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior."--Publisher's description.
650 # 0 $a Tourism $x Social aspects. $3 543095
700 1 # $a Woodside, Arch G. $3 714266
700 1 # $a Megehee, Carol M. $3 1314469
700 1 # $a Ogle, Alfred. $3 1314470
830 0 $a Advances in culture, tourism and hospitality research ; $v v. 4. $3 1314467