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Events feasibility and development :...

O'Toole, William, (1951-)

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Events feasibility and development : = from strategy to operations /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Events feasibility and development :/ William O'Toole.
其他題名:	from strategy to operations /
作者:	O'Toole, William,
出版者:	Amsterdam ;Butterworth-Heinemann, : c2011.,
面頁冊數:	xxii, 333 p. :ill. ;24 cm.
內容註:	Section 1. Strategic feasibility and development. Event strategy -- Preparing the strategy -- Event support : directing the development -- Implementation of the strategy -- Techniques and tools for events development -- Building competency : Associations, Awards and Training -- Section 2. Management feasibility and development. Management models and the business case -- Setting up the management system -- Event management processes -- Event metrics and checklists -- Section 3. Operations feasibility and development. Event operations : upstream design -- Cases studies. Heritage concert -- Tunnel walk -- Predicting crowd numbers for special events -- Planning a torch relay around the world -- Getting the most out of volunteers -- The central operations group -- International Buskers and Comedy Festival -- Opening ceremony of the Asian Games, Doha -- Dictionary of Terms.
標題:	Special events - Management. -
ISBN:	9780750666404 (pbk.) :

Events feasibility and development : = from strategy to operations /
O'Toole, William,1951-

Events feasibility and development :from strategy to operations /William O'Toole. - Amsterdam ;Butterworth-Heinemann,c2011. - xxii, 333 p. :ill. ;24 cm. - Events management series. - Events management series..

Includes bibliographical references (p.325-327) and index.

Section 1. Strategic feasibility and development. Event strategy -- Preparing the strategy -- Event support : directing the development -- Implementation of the strategy -- Techniques and tools for events development -- Building competency : Associations, Awards and Training -- Section 2. Management feasibility and development. Management models and the business case -- Setting up the management system -- Event management processes -- Event metrics and checklists -- Section 3. Operations feasibility and development. Event operations : upstream design -- Cases studies. Heritage concert -- Tunnel walk -- Predicting crowd numbers for special events -- Planning a torch relay around the world -- Getting the most out of volunteers -- The central operations group -- International Buskers and Comedy Festival -- Opening ceremony of the Asian Games, Doha -- Dictionary of Terms.

"... Describes the latest tools and techniques used for the strategic growth of the event industry around the world. It illustrates how events and festivals are assets to countries, companies, and their people. ...Answers two fundamental questions faced by all events planners and organizers: 'how do I justify this event to the client?' and 'why are we spending money on this event?' ... International case studies and examples are used throughout with practical insights and supporting theory. Case studies include: crowd number forecasting, planning a torch relay around the world, getting the most out of volunteers, and examples are drawn from around the world ..."--P. [4] of cover.

ISBN: 9780750666404 (pbk.) :US49.95Subjects--Topical Terms:

725901
Special events
--Management.

LC Class. No.: GT3405 / .O763 2011

Dewey Class. No.: 394.2068

Events feasibility and development : = from strategy to operations /
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300 $a xxii, 333 p. : $b ill. ; $c 24 cm.
490 1 $a Events management series
504 $a Includes bibliographical references (p.325-327) and index.
505 0 $a Section 1. Strategic feasibility and development. Event strategy -- Preparing the strategy -- Event support : directing the development -- Implementation of the strategy -- Techniques and tools for events development -- Building competency : Associations, Awards and Training -- Section 2. Management feasibility and development. Management models and the business case -- Setting up the management system -- Event management processes -- Event metrics and checklists -- Section 3. Operations feasibility and development. Event operations : upstream design -- Cases studies. Heritage concert -- Tunnel walk -- Predicting crowd numbers for special events -- Planning a torch relay around the world -- Getting the most out of volunteers -- The central operations group -- International Buskers and Comedy Festival -- Opening ceremony of the Asian Games, Doha -- Dictionary of Terms.
520 $a "... Describes the latest tools and techniques used for the strategic growth of the event industry around the world. It illustrates how events and festivals are assets to countries, companies, and their people. ...Answers two fundamental questions faced by all events planners and organizers: 'how do I justify this event to the client?' and 'why are we spending money on this event?' ... International case studies and examples are used throughout with practical insights and supporting theory. Case studies include: crowd number forecasting, planning a torch relay around the world, getting the most out of volunteers, and examples are drawn from around the world ..."--P. [4] of cover.
650 0 $a Special events $x Management. $3 725901
650 0 $a Special events $x Planning. $3 571165
650 0 $a Special events $x Economic aspects. $3 1314453
830 0 $a Events management series. $3 1048519