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The media economy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The media economy // Alan B. Albarran.
作者:	Albarran, Alan B.
出版者:	New York, NY :Routledge, : 2010.,
面頁冊數:	xi, 202 p. :ill. ;23 cm.
內容註:	Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multi-platform media enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy.
標題:	Mass media - Economic aspects. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy1112/2010011613-b.html
ISBN:	9780415990455 (hbk.)

The media economy /
Albarran, Alan B.

The media economy /Alan B. Albarran. - New York, NY :Routledge,2010. - xi, 202 p. :ill. ;23 cm. - Media management and economics series. - Media management and economics series..

Includes bibliographical references (p. 183-190) and index.

Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multi-platform media enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy.

ISBN: 9780415990455 (hbk.)

LCCN: 2010011613Subjects--Topical Terms:

586710
Mass media
--Economic aspects.

LC Class. No.: P96.E25 / A483 2010

Dewey Class. No.: 338.4/730223

The media economy /
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