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The media economy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The media economy // Alan B. Albarran.
Author:	Albarran, Alan B.
Published:	New York, NY :Routledge, : 2010.,
Description:	xi, 202 p. :ill. ;23 cm.
[NT 15003449]:	Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multi-platform media enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy.
Subject:	Mass media - Economic aspects. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy1112/2010011613-b.html
ISBN:	9780415990455 (hbk.)

The media economy /
Albarran, Alan B.

The media economy /Alan B. Albarran. - New York, NY :Routledge,2010. - xi, 202 p. :ill. ;23 cm. - Media management and economics series. - Media management and economics series..

Includes bibliographical references (p. 183-190) and index.

Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multi-platform media enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy.

ISBN: 9780415990455 (hbk.)

LCCN: 2010011613Subjects--Topical Terms:

586710
Mass media
--Economic aspects.

LC Class. No.: P96.E25 / A483 2010

Dewey Class. No.: 338.4/730223

The media economy /
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245 1 4 $a The media economy / $c Alan B. Albarran.
260 # $a New York, NY : $b Routledge, $c 2010.
300 $a xi, 202 p. : $b ill. ; $c 23 cm.
490 1 $a Media management and economics series
504 $a Includes bibliographical references (p. 183-190) and index.
505 0 # $a Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multi-platform media enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy.
650 # 0 $a Mass media $x Economic aspects. $3 586710
830 0 $a Media management and economics series. $3 1309598
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy1112/2010011613-b.html