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Managing electronic media : = making...

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Van Tassel, Joan M.

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Managing electronic media : = making, marketing, and moving digital content /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Managing electronic media :/ Joan Van Tassel, Lisa Poe-Howfield.
其他題名:	making, marketing, and moving digital content /
作者:	Van Tassel, Joan M.
其他作者:	Poe-Howfield, Lisa.
出版者:	Burlington, MA :Elsevier/Focal Press, : c2010.,
面頁冊數:	xiv, 417 p. :ill. ;24 cm.
內容註:	The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.
標題:	Mass media - Management. -
ISBN:	9780240810201 (pbk.) :

Managing electronic media : = making, marketing, and moving digital content /
Van Tassel, Joan M.

Managing electronic media :making, marketing, and moving digital content /Joan Van Tassel, Lisa Poe-Howfield. - Burlington, MA :Elsevier/Focal Press,c2010. - xiv, 417 p. :ill. ;24 cm.

Includes bibliographical references and index.

The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.

ISBN: 9780240810201 (pbk.) :US59.95

LCCN: 2009052491Subjects--Topical Terms:

547563
Mass media
--Management.

LC Class. No.: P96.M34 / V36 2010

Dewey Class. No.: 302.23

Managing electronic media : = making, marketing, and moving digital content /
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260 # $a Burlington, MA : $b Elsevier/Focal Press, $c c2010.
300 $a xiv, 417 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 # $a The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.
650 # 0 $a Mass media $x Management. $3 547563
700 1 # $a Poe-Howfield, Lisa. $3 1309569

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