Managing electronic media : = making...
Van Tassel, Joan M.

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  • Managing electronic media : = making, marketing, and moving digital content /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Managing electronic media :/ Joan Van Tassel, Lisa Poe-Howfield.
    其他題名: making, marketing, and moving digital content /
    作者: Van Tassel, Joan M.
    其他作者: Poe-Howfield, Lisa.
    出版者: Burlington, MA :Elsevier/Focal Press, : c2010.,
    面頁冊數: xiv, 417 p. :ill. ;24 cm.
    內容註: The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.
    標題: Mass media - Management. -
    ISBN: 9780240810201 (pbk.) :
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W0160334 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 P96.M34 V36 2010 一般使用(Normal) 在架 0
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