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Persuasion in society /

Simons, Herbert W., (1935-)

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Persuasion in society /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Persuasion in society // Herbert W. Simons, Jean G. Jones.
作者:	Simons, Herbert W.,
其他作者:	Jones, Jean.
出版者:	New York, NY :Routledge, : 2011.,
面頁冊數:	xxx, 554 p. :ill. ;24 cm.
內容註:	Understanding persuasion -- The study of persuasion -- The psychology of persuasion : basic concepts and principles -- Persuasion broadly considered -- The coactive approach -- Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands -- Reasoning and evidence -- Context for persuasion -- Going public : delivering a presentation that persuades -- Persuasive campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences : persuasion in social conflicts -- Leading social movements -- More about ethics.
標題:	Persuasion (Psychology) - Social aspects. -
ISBN:	9780415965132 (hbk.)

Persuasion in society /
Simons, Herbert W.,1935-

Persuasion in society /Herbert W. Simons, Jean G. Jones. - 2nd ed. - New York, NY :Routledge,2011. - xxx, 554 p. :ill. ;24 cm.

Includes bibliographical references and index.

Understanding persuasion -- The study of persuasion -- The psychology of persuasion : basic concepts and principles -- Persuasion broadly considered -- The coactive approach -- Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands -- Reasoning and evidence -- Context for persuasion -- Going public : delivering a presentation that persuades -- Persuasive campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences : persuasion in social conflicts -- Leading social movements -- More about ethics.

ISBN: 9780415965132 (hbk.)

LCCN: 2010036213Subjects--Topical Terms:

580154
Persuasion (Psychology)
--Social aspects.

LC Class. No.: HM1196 / .S56 2011

Dewey Class. No.: 303.3/42

Persuasion in society /
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