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Persuasion in society /

Simons, Herbert W., (1935-)

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Persuasion in society /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Persuasion in society // Herbert W. Simons, Jean G. Jones.
Author:	Simons, Herbert W.,
other author:	Jones, Jean.
Published:	New York, NY :Routledge, : 2011.,
Description:	xxx, 554 p. :ill. ;24 cm.
[NT 15003449]:	Understanding persuasion -- The study of persuasion -- The psychology of persuasion : basic concepts and principles -- Persuasion broadly considered -- The coactive approach -- Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands -- Reasoning and evidence -- Context for persuasion -- Going public : delivering a presentation that persuades -- Persuasive campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences : persuasion in social conflicts -- Leading social movements -- More about ethics.
Subject:	Persuasion (Psychology) - Social aspects. -
ISBN:	9780415965132 (hbk.)

Persuasion in society /
Simons, Herbert W.,1935-

Persuasion in society /Herbert W. Simons, Jean G. Jones. - 2nd ed. - New York, NY :Routledge,2011. - xxx, 554 p. :ill. ;24 cm.

Includes bibliographical references and index.

Understanding persuasion -- The study of persuasion -- The psychology of persuasion : basic concepts and principles -- Persuasion broadly considered -- The coactive approach -- Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands -- Reasoning and evidence -- Context for persuasion -- Going public : delivering a presentation that persuades -- Persuasive campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences : persuasion in social conflicts -- Leading social movements -- More about ethics.

ISBN: 9780415965132 (hbk.)

LCCN: 2010036213Subjects--Topical Terms:

580154
Persuasion (Psychology)
--Social aspects.

LC Class. No.: HM1196 / .S56 2011

Dewey Class. No.: 303.3/42

Persuasion in society /
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020 $a 0415965136 (hbk.)
020 $a 9780415965149 (pbk.) : $c UK44.99
020 $a 0415965144 (pbk.)
020 $a 9780203933039 (ebk.)
020 $a 0203933036 (ebk.)
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050 0 0 $a HM1196 $b .S56 2011
082 0 0 $a 303.3/42 $2 22
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100 1 $a Simons, Herbert W., $d 1935- $3 688935
245 1 0 $a Persuasion in society / $c Herbert W. Simons, Jean G. Jones.
250 $a 2nd ed.
260 # $a New York, NY : $b Routledge, $c 2011.
300 $a xxx, 554 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 # $a Understanding persuasion -- The study of persuasion -- The psychology of persuasion : basic concepts and principles -- Persuasion broadly considered -- The coactive approach -- Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands -- Reasoning and evidence -- Context for persuasion -- Going public : delivering a presentation that persuades -- Persuasive campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences : persuasion in social conflicts -- Leading social movements -- More about ethics.
650 # 0 $a Persuasion (Psychology) $x Social aspects. $3 580154
650 # 0 $a Persuasion (Rhetoric) $3 537417
700 1 # $a Jones, Jean. $3 1309540