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  • Television and new media : = must-click TV /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Television and new media :/ Jennifer Gillan.
    其他題名: must-click TV /
    作者: Gillan, Jennifer.
    出版者: New York, NY :Routledge, : 2011.,
    面頁冊數: [viii], 313 p. ;24 cm.
    內容註: Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
    標題: Television programs - United States. -
    ISBN: 9780415802376 (hbk.)
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W0160307 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 PN1992.3.U5 G55 2011 一般使用(Normal) 在架 0
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