東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

The psychology of advertising /

~

Fennis, Bob Michaël, (1968-)

FindBook

Google Book

Amazon

博客來

The psychology of advertising /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The psychology of advertising // Bob M. Fennis and Wolfgang Stroebe.
作者:	Fennis, Bob Michaël,
其他作者:	Stroebe, Wolfgang.
出版者:	Hove, East Sussex ;Psychology Press, : c2010.,
面頁冊數:	xi, 329 p. :ill. ;26 cm.
內容註:	Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.
標題:	Advertising - Psychological aspects. -
ISBN:	9780415442732 :

The psychology of advertising /
Fennis, Bob Michaël,1968-

The psychology of advertising /Bob M. Fennis and Wolfgang Stroebe. - Hove, East Sussex ;Psychology Press,c2010. - xi, 329 p. :ill. ;26 cm.

Includes bibliographical references (p. 271-301) and indexes.

Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.

ISBN: 9780415442732 :UK34.95

LCCN: 2009040521

Nat. Bib. No.: GBA986327bnbSubjects--Topical Terms:

578015
Advertising
--Psychological aspects.

LC Class. No.: HF5822 / .F456 2010

Dewey Class. No.: 659.101/9

The psychology of advertising /
LDR:01163cam a2200241 a 4500 001 983629
005 19991129092713.0
008 111129s2010 enka b 001 0 eng
010 $a 2009040521
015 $a GBA986327 $2 bnb
020 $a 9780415442732 : $c UK34.95
020 $a 0415442737
035 $a SF-BW-100-08
035 $a A0036190226
040 $a DLC $c DLC $d BWKUK $d YDXCP $d CDX $d BWK $d UKM $d BWX $d DLC
042 $a pcc
050 0 0 $a HF5822 $b .F456 2010
082 0 0 $a 659.101/9 $2 22
090 $a HF/5822/.F456/2010//////W0160267
100 1 $a Fennis, Bob Michaël, $d 1968- $3 1309489
245 1 4 $a The psychology of advertising / $c Bob M. Fennis and Wolfgang Stroebe.
260 # $a Hove, East Sussex ; $a New York, NY : $b Psychology Press, $c c2010.
300 $a xi, 329 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references (p. 271-301) and indexes.
505 0 # $a Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.
650 # 0 $a Advertising $x Psychological aspects. $3 578015
650 # 0 $a Consumers $x Attitudes. $3 552367
700 1 # $a Stroebe, Wolfgang. $3 617041

筆 0 讀者評論

館藏地: 出版年: 卷號:

館藏

1 筆 • 頁數 1 •
1

典藏地名稱

館藏流通類別

W0160267

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

一般圖書

HF5822 F456 2010

一般使用(Normal)

在架

0

1 筆 • 頁數 1 •
1

評論

新增評論分享你的心得

Export

取書館

變更密碼

登入