| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
The international film business :/ Angus Finney. |
| Reminder of title: |
a market guide beyond Hollywood / |
| Author: |
Finney, Angus, |
| Published: |
London ;Routledge, : c2010., |
| Description: |
xiv, 245 p. :ill. ;25 cm. |
| [NT 15003449]: |
Introduction -- The film value chain. Global film: a changing world -- The film value chain -- Film development -- Green lighting films -- Sales and markets -- Film finance -- Users and the changing digital market. Co-production and changing European audiences -- Exhibition and the changing cinema experience -- Users, consumers and market research -- Traditional film marketing -- Digital production -- Digital distribution -- Film marketing through the internet -- Business and management strategies -- Business strategy -- Entrepreneurs and investers in the film industry -- The challenge of creative management -- Project management -- Business models 2.0 -- Case study interview: Simon Franks, Redbus Group -- Conclusion: the new looking glass-a changing wonderland. |
| Subject: |
Motion pictures - Marketing. - |
| ISBN: |
9780415575843 (hbk.) |