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Strategy in information and influence campaigns : = how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Strategy in information and influence campaigns :/ Jarol B. Manheim.
其他題名:	how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want /
作者:	Manheim, Jarol B.,
出版者:	New York, NY :Routledge, : 2011.,
面頁冊數:	xiv, 323 p. :ill. ;23 cm.
內容註:	Points of origin -- Information and influence campaigns -- Strategy and tactics in campaign communication I : winning the argument -- Strategy and tactics in campaign communication II : shaping the decision -- Networks and netwaves : organizing for influence -- Riding the waves : strategy and tactics in network activation -- Feeling the pressure : the dimensionality of targets -- Guarding the castle : deterring, deflecting, minimizing or defeating information and influence campaigns -- Information, and influence.
標題:	Public relations and politics - United States. -
ISBN:	9780415887281 (hbk.)

Strategy in information and influence campaigns : = how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want /
Manheim, Jarol B.,1946-

Strategy in information and influence campaigns :how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want /Jarol B. Manheim. - New York, NY :Routledge,2011. - xiv, 323 p. :ill. ;23 cm.

Includes bibliographical references (p. [275]-304) and indexes.

Points of origin -- Information and influence campaigns -- Strategy and tactics in campaign communication I : winning the argument -- Strategy and tactics in campaign communication II : shaping the decision -- Networks and netwaves : organizing for influence -- Riding the waves : strategy and tactics in network activation -- Feeling the pressure : the dimensionality of targets -- Guarding the castle : deterring, deflecting, minimizing or defeating information and influence campaigns -- Information, and influence.

ISBN: 9780415887281 (hbk.)

LCCN: 2010029799Subjects--Topical Terms:

1308746
Public relations and politics
--United States.

LC Class. No.: JA85.2.U6 / M373 2011

Dewey Class. No.: 322.40973

Strategy in information and influence campaigns : = how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want /
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