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Media and communication research met...

Berger, Arthur Asa, (1933-)

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Media and communication research methods : = an introduction to qualitative and quantitative approaches /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Media and communication research methods :/ Arthur Asa Berger.
其他題名:	an introduction to qualitative and quantitative approaches /
作者:	Berger, Arthur Asa,
出版者:	Thousand Oaks, Calif. :SAGE, : c2011.,
面頁冊數:	xvii, 341 p. :ill. ;23 cm.
標題:	Mass media - Research -
ISBN:	9781412987776 (pbk.) :

Media and communication research methods : = an introduction to qualitative and quantitative approaches /
Berger, Arthur Asa,1933-

Media and communication research methods :an introduction to qualitative and quantitative approaches /Arthur Asa Berger. - 2nd ed. - Thousand Oaks, Calif. :SAGE,c2011. - xvii, 341 p. :ill. ;23 cm.

Includes bibliographical references (p. 309-313) and index.

ISBN: 9781412987776 (pbk.) :UK38.99

LCCN: 2010026693Subjects--Topical Terms:

525811
Mass media
--Research

LC Class. No.: P91.3 / .B385 2011

Dewey Class. No.: 302.23072

Media and communication research methods : = an introduction to qualitative and quantitative approaches /
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