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Media literacy /

Potter, W. James.

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Media literacy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Media literacy // W. James Potter.
Author:	Potter, W. James.
Published:	Los Angeles :SAGE, : c2011.,
Description:	xxi, 463 p. :ill. (some col.) ;24 cm.
[NT 15003449]:	Introduction. Why increase media literacy? -- Media literacy approach -- Audience. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Current status -- Content. Mass media content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Effects. Proactive perspective on media effects -- Broadening our perspective on media effects -- Confronting the issues. Who controls the mass media? -- Privacy with the media -- Piracy with the media -- Media violence -- Media influence on sports -- The springboard. Personal strategy for increasing media literacy -- Helping others increase media literacy.
Subject:	Media literacy. -
ISBN:	9781412979450 (pbk.) :

Media literacy /
Potter, W. James.

Media literacy /W. James Potter. - 5th ed. - Los Angeles :SAGE,c2011. - xxi, 463 p. :ill. (some col.) ;24 cm.

Includes bibliographical references (p. 421-442) and index.

Introduction. Why increase media literacy? -- Media literacy approach -- Audience. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Current status -- Content. Mass media content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Effects. Proactive perspective on media effects -- Broadening our perspective on media effects -- Confronting the issues. Who controls the mass media? -- Privacy with the media -- Piracy with the media -- Media violence -- Media influence on sports -- The springboard. Personal strategy for increasing media literacy -- Helping others increase media literacy.

ISBN: 9781412979450 (pbk.) :UK39.99

LCCN: 2009053331

Nat. Bib. No.: GBB053036bnbSubjects--Topical Terms:

562339
Media literacy.

LC Class. No.: P96.M4 / P68 2011

Dewey Class. No.: 302.23

Media literacy /
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015 $a GBB053036 $2 bnb
020 $a 9781412979450 (pbk.) : $c UK39.99
020 $a 1412979455 (pbk.)
035 $a SF-BW-100-08,ER-BW-100-08
040 $a DLC $c DLC $d YDXCP $d C#P $d BWX $d CDX $d UKM $d DLC
050 0 0 $a P96.M4 $b P68 2011
082 0 0 $a 302.23 $2 22
090 $a P/96/.M4/.P68/2011//////W0160040
100 1 $a Potter, W. James. $3 562338
245 1 0 $a Media literacy / $c W. James Potter.
250 $a 5th ed.
260 # $a Los Angeles : $b SAGE, $c c2011.
300 $a xxi, 463 p. : $b ill. (some col.) ; $c 24 cm.
504 $a Includes bibliographical references (p. 421-442) and index.
505 0 # $a Introduction. Why increase media literacy? -- Media literacy approach -- Audience. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Current status -- Content. Mass media content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Effects. Proactive perspective on media effects -- Broadening our perspective on media effects -- Confronting the issues. Who controls the mass media? -- Privacy with the media -- Piracy with the media -- Media violence -- Media influence on sports -- The springboard. Personal strategy for increasing media literacy -- Helping others increase media literacy.
650 # 0 $a Media literacy. $3 562339