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Media literacy /

Potter, W. James.

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Media literacy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Media literacy // W. James Potter.
作者:	Potter, W. James.
出版者:	Los Angeles :SAGE, : c2011.,
面頁冊數:	xxi, 463 p. :ill. (some col.) ;24 cm.
內容註:	Introduction. Why increase media literacy? -- Media literacy approach -- Audience. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Current status -- Content. Mass media content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Effects. Proactive perspective on media effects -- Broadening our perspective on media effects -- Confronting the issues. Who controls the mass media? -- Privacy with the media -- Piracy with the media -- Media violence -- Media influence on sports -- The springboard. Personal strategy for increasing media literacy -- Helping others increase media literacy.
標題:	Media literacy. -
ISBN:	9781412979450 (pbk.) :

Media literacy /
Potter, W. James.

Media literacy /W. James Potter. - 5th ed. - Los Angeles :SAGE,c2011. - xxi, 463 p. :ill. (some col.) ;24 cm.

Includes bibliographical references (p. 421-442) and index.

Introduction. Why increase media literacy? -- Media literacy approach -- Audience. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Current status -- Content. Mass media content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Effects. Proactive perspective on media effects -- Broadening our perspective on media effects -- Confronting the issues. Who controls the mass media? -- Privacy with the media -- Piracy with the media -- Media violence -- Media influence on sports -- The springboard. Personal strategy for increasing media literacy -- Helping others increase media literacy.

ISBN: 9781412979450 (pbk.) :UK39.99

LCCN: 2009053331

Nat. Bib. No.: GBB053036bnbSubjects--Topical Terms:

562339
Media literacy.

LC Class. No.: P96.M4 / P68 2011

Dewey Class. No.: 302.23

Media literacy /
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250 $a 5th ed.
260 # $a Los Angeles : $b SAGE, $c c2011.
300 $a xxi, 463 p. : $b ill. (some col.) ; $c 24 cm.
504 $a Includes bibliographical references (p. 421-442) and index.
505 0 # $a Introduction. Why increase media literacy? -- Media literacy approach -- Audience. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Current status -- Content. Mass media content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Effects. Proactive perspective on media effects -- Broadening our perspective on media effects -- Confronting the issues. Who controls the mass media? -- Privacy with the media -- Piracy with the media -- Media violence -- Media influence on sports -- The springboard. Personal strategy for increasing media literacy -- Helping others increase media literacy.
650 # 0 $a Media literacy. $3 562339