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Dynamics of mass communication : = m...

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Dominick, Joseph R.

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Dynamics of mass communication : = media in transition /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Dynamics of mass communication :/ Joseph R. Dominick.
Reminder of title:	media in transition /
Author:	Dominick, Joseph R.
Published:	New York, NY :McGraw-Hill, : c2011.,
Description:	xxiii, 482 p. :ill. (chiefly col.), ports. ;28 cm.
[NT 15003449]:	The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.
Subject:	Mass media. -
ISBN:	9780073378886 (pbk.) :

Dynamics of mass communication : = media in transition /
Dominick, Joseph R.

Dynamics of mass communication :media in transition /Joseph R. Dominick. - 11th ed. - New York, NY :McGraw-Hill,c2011. - xxiii, 482 p. :ill. (chiefly col.), ports. ;28 cm.

Includes bibliographical references and index.

The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.

ISBN: 9780073378886 (pbk.) :US124.69

LCCN: 2009048218Subjects--Topical Terms:

516793
Mass media.

LC Class. No.: P90 / .D59 2011

Dewey Class. No.: 302.23

Dynamics of mass communication : = media in transition /
LDR:01353cam a2200217 a 4500 001 983524
005 19991129084404.0
008 111129s2011 nyuac b 001 0 eng
010 $a 2009048218
020 $a 9780073378886 (pbk.) : $c US124.69
020 $a 0073378887 (pbk.)
035 $a SF-BW-100-08
040 $a DLC $c DLC
050 0 0 $a P90 $b .D59 2011
082 0 0 $a 302.23 $2 22
090 $a P/90/.D59/2011//////W0160057
100 1 $a Dominick, Joseph R. $3 547533
245 1 0 $a Dynamics of mass communication : $b media in transition / $c Joseph R. Dominick.
250 $a 11th ed.
260 # $a New York, NY : $b McGraw-Hill, $c c2011.
300 $a xxiii, 482 p. : $b ill. (chiefly col.), ports. ; $c 28 cm.
504 $a Includes bibliographical references and index.
505 0 # $a The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.
650 # 0 $a Mass media. $3 516793

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W0160057

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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P90 D59 2011

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