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Dynamics of mass communication : = m...
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Dominick, Joseph R.
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Dynamics of mass communication : = media in transition /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Dynamics of mass communication :/ Joseph R. Dominick.
其他題名:
media in transition /
作者:
Dominick, Joseph R.
出版者:
New York, NY :McGraw-Hill, : c2011.,
面頁冊數:
xxiii, 482 p. :ill. (chiefly col.), ports. ;28 cm.
內容註:
The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.
標題:
Mass media. -
ISBN:
9780073378886 (pbk.) :
Dynamics of mass communication : = media in transition /
Dominick, Joseph R.
Dynamics of mass communication :
media in transition /Joseph R. Dominick. - 11th ed. - New York, NY :McGraw-Hill,c2011. - xxiii, 482 p. :ill. (chiefly col.), ports. ;28 cm.
Includes bibliographical references and index.
The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.
ISBN: 9780073378886 (pbk.) :US124.69
LCCN: 2009048218Subjects--Topical Terms:
516793
Mass media.
LC Class. No.: P90 / .D59 2011
Dewey Class. No.: 302.23
Dynamics of mass communication : = media in transition /
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