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Marketing and public relations for m...
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French, Ylva.
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Marketing and public relations for museums, galleries, cultural and heritage attractions /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Marketing and public relations for museums, galleries, cultural and heritage attractions // Ylva French and Sue Runyard.
作者:
French, Ylva.
其他作者:
Runyard, Sue.
出版者:
London ;Routledge, : c2011.,
面頁冊數:
xviii, 365 p. :ill. ;25 cm.
標題:
Museums - Marketing. -
ISBN:
0415610451 (hbk.)
Marketing and public relations for museums, galleries, cultural and heritage attractions /
French, Ylva.
Marketing and public relations for museums, galleries, cultural and heritage attractions /
Ylva French and Sue Runyard. - London ;Routledge,c2011. - xviii, 365 p. :ill. ;25 cm.
Includes bibliographical references and index.
ISBN: 0415610451 (hbk.)
LCCN: 2010050822Subjects--Topical Terms:
620695
Museums
--Marketing.
LC Class. No.: AM121 / .F74 2011
Dewey Class. No.: 069/.068
Marketing and public relations for museums, galleries, cultural and heritage attractions /
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