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Marketing and public relations for m...

French, Ylva.

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Marketing and public relations for museums, galleries, cultural and heritage attractions /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing and public relations for museums, galleries, cultural and heritage attractions // Ylva French and Sue Runyard.
Author:	French, Ylva.
other author:	Runyard, Sue.
Published:	London ;Routledge, : c2011.,
Description:	xviii, 365 p. :ill. ;25 cm.
Subject:	Museums - Marketing. -
ISBN:	0415610451 (hbk.)

Marketing and public relations for museums, galleries, cultural and heritage attractions /
French, Ylva.

Marketing and public relations for museums, galleries, cultural and heritage attractions /Ylva French and Sue Runyard. - London ;Routledge,c2011. - xviii, 365 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 0415610451 (hbk.)

LCCN: 2010050822Subjects--Topical Terms:

620695
Museums
--Marketing.

LC Class. No.: AM121 / .F74 2011

Dewey Class. No.: 069/.068

Marketing and public relations for museums, galleries, cultural and heritage attractions /
LDR:00857cam a2200241 a 4500 001 983487
005 19991129090057.0
008 111129s2011 enka b 001 0 eng
010 $a 2010050822
020 $a 0415610451 (hbk.)
020 $a 041561046X (pbk.)
020 $a 0203813758 (ebk.)
020 $a 9780415610452 (hbk.)
020 $a 9780415610469 (pbk.) : $c UK29.99
020 $a 9780203813751 (ebk.)
035 $a SF-BW-100-08
040 $a DLC $c DLC $d YDX $d BTCTA $d YDXCP $d UKMGB $d CDX $d DLC
050 0 0 $a AM121 $b .F74 2011
082 0 0 $a 069/.068 $2 22
090 $a AM/121/.F74/2011//////W0160168
100 1 $a French, Ylva. $3 1309279
245 1 0 $a Marketing and public relations for museums, galleries, cultural and heritage attractions / $c Ylva French and Sue Runyard.
260 # $a London ; $a New York, NY : $b Routledge, $c c2011.
300 $a xviii, 365 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Museums $x Marketing. $3 620695
650 # 0 $a Museums $x Public relations. $3 610946
650 # 0 $a Arts $x Marketing. $3 743287
650 # 0 $a Arts $x Public relations. $3 1309281
650 # 0 $a Cultural property $x Marketing. $3 1309282
650 # 0 $a Cultural property $x Public relations. $3 1309283
700 1 # $a Runyard, Sue. $3 1309280