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French, Ylva.

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Marketing and public relations for museums, galleries, cultural and heritage attractions /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing and public relations for museums, galleries, cultural and heritage attractions // Ylva French and Sue Runyard.
作者:	French, Ylva.
其他作者:	Runyard, Sue.
出版者:	London ;Routledge, : c2011.,
面頁冊數:	xviii, 365 p. :ill. ;25 cm.
標題:	Museums - Marketing. -
ISBN:	0415610451 (hbk.)

Marketing and public relations for museums, galleries, cultural and heritage attractions /
French, Ylva.

Marketing and public relations for museums, galleries, cultural and heritage attractions /Ylva French and Sue Runyard. - London ;Routledge,c2011. - xviii, 365 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 0415610451 (hbk.)

LCCN: 2010050822Subjects--Topical Terms:

620695
Museums
--Marketing.

LC Class. No.: AM121 / .F74 2011

Dewey Class. No.: 069/.068

Marketing and public relations for museums, galleries, cultural and heritage attractions /
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