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The evolution of integrated marketin...

Schultz, Don E.

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The evolution of integrated marketing communications : = the customer-driven marketplace /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The evolution of integrated marketing communications :/ edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen.
其他題名:	the customer-driven marketplace /
其他作者:	Schultz, Don E.
出版者:	London :Routledge, : 2011.,
面頁冊數:	viii, 134 p. :ill. ;26 cm.
標題:	Communication in marketing. -
ISBN:	9780415668927 (hbk.) :

The evolution of integrated marketing communications : = the customer-driven marketplace /
The evolution of integrated marketing communications :the customer-driven marketplace /edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen. - London :Routledge,2011. - viii, 134 p. :ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 9780415668927 (hbk.) :UK80.00Subjects--Topical Terms:

584906
Communication in marketing.

The evolution of integrated marketing communications : = the customer-driven marketplace /
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