東華大學圖書館 |

Language: English

Back

Switch To: Labeled | MARC Mode | ISBD

The evolution of integrated marketin...

Schultz, Don E.

Amazon

博客來

The evolution of integrated marketing communications : = the customer-driven marketplace /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The evolution of integrated marketing communications :/ edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen.
Reminder of title:	the customer-driven marketplace /
other author:	Schultz, Don E.
Published:	London :Routledge, : 2011.,
Description:	viii, 134 p. :ill. ;26 cm.
Subject:	Communication in marketing. -
ISBN:	9780415668927 (hbk.) :

The evolution of integrated marketing communications : = the customer-driven marketplace /
The evolution of integrated marketing communications :the customer-driven marketplace /edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen. - London :Routledge,2011. - viii, 134 p. :ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 9780415668927 (hbk.) :UK80.00Subjects--Topical Terms:

584906
Communication in marketing.

The evolution of integrated marketing communications : = the customer-driven marketplace /
LDR:00573nam a2200145 a 4500 001 983442
005 19991129085456.0
008 111129s2011 enka b 001 0 eng d
020 $a 9780415668927 (hbk.) : $c UK80.00
035 $a SF-BW-100-08
040 $a NDHU
090 $a HF/5415.123/.E93/2011//////W0160123
245 0 4 $a The evolution of integrated marketing communications : $b the customer-driven marketplace / $c edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen.
260 # $a London : $b Routledge, $c 2011.
300 $a viii, 134 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Communication in marketing. $3 584906
650 # 0 $a Customer services. $3 657636
700 1 # $a Schultz, Don E. $3 740870
700 1 # $a Patti, Charles H. $3 1309206
700 1 # $a Kitchen, Philip J. $3 601409