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Building brand without mass media : ...

Patel, Naresh M.

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Building brand without mass media : = efficient and effective tools of brand building /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Building brand without mass media :/ Naresh Patel.
Reminder of title:	efficient and effective tools of brand building /
Author:	Patel, Naresh M.
Published:	Saarbrucken, Germany :LAP LAMBERT Academic Pub., : c2010.,
Description:	ix, 209 p. :ill. ;23 cm.
Subject:	Brand choice. -
ISBN:	9783843385138 (pbk.) :

Building brand without mass media : = efficient and effective tools of brand building /
Patel, Naresh M.

Building brand without mass media :efficient and effective tools of brand building /Naresh Patel. - Saarbrucken, Germany :LAP LAMBERT Academic Pub.,c2010. - ix, 209 p. :ill. ;23 cm.

Includes bibliographical references (p. 201-209).

ISBN: 9783843385138 (pbk.) :EUR79.00Subjects--Topical Terms:

755561
Brand choice.

Building brand without mass media : = efficient and effective tools of brand building /
LDR:00534nam a2200145 a 4500 001 983384
005 19991129084520.0
008 111129s2010 gw a b 000 0 eng d
020 $a 9783843385138 (pbk.) : $c EUR79.00
035 $a SF-BW-100-08
040 $a NDHU
090 $a HF/5415.2/.P295/2010//////W0160065
100 1 $a Patel, Naresh M. $3 666520
245 1 0 $a Building brand without mass media : $b efficient and effective tools of brand building / $c Naresh Patel.
260 # $a Saarbrucken, Germany : $b LAP LAMBERT Academic Pub., $c c2010.
300 $a ix, 209 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references (p. 201-209).
650 # 0 $a Brand choice. $3 755561
650 # 0 $a Marketing $x Psychological aspects. $3 729673
650 # 0 $a Consumer behavior. $3 535816