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Emerging trends, threats, and opport...

Czinkota, Michael R.

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Emerging trends, threats, and opportunities in international marketing : = what executives need to know /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Emerging trends, threats, and opportunities in international marketing :/ Michael R. Czinkota, Ilkka A. Ronkainen and Masaaki Kotabe.
Reminder of title:	what executives need to know /
Author:	Czinkota, Michael R.
other author:	Ronkainen, Ilkka A.
Published:	New York, N.Y. :Business Expert Press, : 2009.,
Description:	xxi, 378 p. :ill. ;23 cm.
Subject:	Export marketing. -
ISBN:	9781606490358 (pbk.) :

Emerging trends, threats, and opportunities in international marketing : = what executives need to know /
Czinkota, Michael R.

Emerging trends, threats, and opportunities in international marketing :what executives need to know /Michael R. Czinkota, Ilkka A. Ronkainen and Masaaki Kotabe. - New York, N.Y. :Business Expert Press,2009. - xxi, 378 p. :ill. ;23 cm. - International business collection,1948-2752. - International business collection..

Includes bibliographical references and index.

ISBN: 9781606490358 (pbk.) :NT1279.00Subjects--Topical Terms:

642609
Export marketing.

LC Class. No.: HF1416 / .C94 2009

Dewey Class. No.: 658.84

Emerging trends, threats, and opportunities in international marketing : = what executives need to know /
LDR:00934cam a2200253 a 4500 001 982261
003 OCoLC
005 20100503112002.0
008 111125s2009 nyua b 001 0 eng d
020 $a 9781606490358 (pbk.) : $c NT1279.00
020 $a 1606490354 (pbk.)
020 $a 9781606490365 (electronic bk.)
020 $a 1606490362 (electronic bk.)
035 $a .b33635523 $b bierc $c -
035 $a (OCoLC)432992067
035 $a (OCoLC)432992067
035 $a IB-BW-100-02.03
040 $a YDXCP $c YDXCP $d ESU $d TXA $d UPM
050 # 4 $a HF1416 $b .C94 2009
082 0 4 $a 658.84 $2 22
100 1 $a Czinkota, Michael R. $3 656758
245 1 0 $a Emerging trends, threats, and opportunities in international marketing : $b what executives need to know / $c Michael R. Czinkota, Ilkka A. Ronkainen and Masaaki Kotabe.
260 # $a New York, N.Y. : $b Business Expert Press, $c 2009.
300 $a xxi, 378 p. : $b ill. ; $c 23 cm.
490 1 0 $a International business collection, $x 1948-2752
504 $a Includes bibliographical references and index.
650 # 0 $a Export marketing. $3 642609
650 # 0 $a Globalization $x Economic aspects. $3 561914
650 # 0 $a International business enterprises. $3 542902
700 1 # $a Ronkainen, Ilkka A. $3 656757
700 1 # $a Kotabe, Masaaki. $3 868677
830 0 $a International business collection. $3 1307024