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Integrated marketing communication :...

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Jain, Shridha.

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Integrated marketing communication : = trends and innovations /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Integrated marketing communication :/ Shridha Jain.
Reminder of title:	trends and innovations /
Author:	Jain, Shridha.
Published:	New Delhi :Global India Publications, : c2008.,
Description:	viii, 296 p. :ill. ;23 cm.
Subject:	Communication in marketing. -
ISBN:	9788190721103 (hbk.) :

Integrated marketing communication : = trends and innovations /
Jain, Shridha.

Integrated marketing communication :trends and innovations /Shridha Jain. - New Delhi :Global India Publications,c2008. - viii, 296 p. :ill. ;23 cm.

Includes bibliographical references (p. [285]-290) and index.

ISBN: 9788190721103 (hbk.) :US40.00Subjects--Topical Terms:

584906
Communication in marketing.

LC Class. No.: HF5415.123 / .J35 2008

Dewey Class. No.: 658.802

Integrated marketing communication : = trends and innovations /
LDR:00654cam a2200193 a 4500 001 982202
003 OCoLC
008 111125s2008 ii a g b 001 0 eng d
020 $a 9788190721103 (hbk.) : $c US40.00
020 $a 8190721100 (hbk.)
035 $a (OCoLC)277279935 $z (OCoLC)277539721
035 $a IB-BW-100-02
040 $a DKAGE $b eng $c DKAGE $d OCLCQ $d BTCTA $d CEG
042 $a nbic
050 # 4 $a HF5415.123 $b .J35 2008
082 0 # $a 658.802 $2 22
100 1 $a Jain, Shridha. $3 1307728
245 1 0 $a Integrated marketing communication : $b trends and innovations / $c Shridha Jain.
260 # $a New Delhi : $b Global India Publications, $c c2008.
300 $a viii, 296 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references (p. [285]-290) and index.
650 # 0 $a Communication in marketing. $3 584906

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W0177122

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HF5415.123 J35 2008

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