| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 正題名/作者: |
International business // Stuart Wall, Sonal Minocha, Bronwen Rees. |
| 作者: |
Wall, Stuart, |
| 其他作者: |
Minocha, Sonal. |
| 出版者: |
Harlow, England ;Pearson/Financial Times Prentice Hall, : 2010., |
| 面頁冊數: |
xxii, 448 p. :col. ill. ;25 cm. |
| 內容註: |
Introduction to international business -- Internationalisation process -- International business: theory and practice -- The political, legal, economic and technological environment -- International sociocultural environment -- International ethical and ecological environment -- International strategic issues -- International human resource management -- International marketing -- International finance: theory and practice. |
| 標題: |
International business enterprises. - |
| ISBN: |
9780273723721 (pbk.) : |