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Global marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Global marketing // Warren J. Keegan, Mark C. Green.
Author:	Keegan, Warren J.
other author:	Green, Mark C.
Published:	Boston, Mass. ;Pearson Education, : c2011.,
Description:	621 p. :ill. (some col.), col. maps ;28 cm.
Notes:	Previous ed.: Harlow: Prentice Hall, 2008.
Subject:	Export marketing - Management. -
ISBN:	9780137042685 (pbk.) :

Global marketing /
Keegan, Warren J.

Global marketing /Warren J. Keegan, Mark C. Green. - 6th ed., Global ed. - Boston, Mass. ;Pearson Education,c2011. - 621 p. :ill. (some col.), col. maps ;28 cm.

Previous ed.: Harlow: Prentice Hall, 2008.

Includes bibliographical references and indexes.

ISBN: 9780137042685 (pbk.) :NT1280Subjects--Topical Terms:

647445
Export marketing
--Management.

LC Class. No.: HF1416 / .K443 2011

Dewey Class. No.: 658.84

Global marketing /
LDR:00704cam a2200217 a 4500 001 982185
003 OCoLC
005 20101104054257.0
008 111125s2011 mauab b 001 0 eng d
020 $a 9780137042685 (pbk.) : $c NT1280
020 $a 013704268X (pbk.)
035 $a (OCoLC)608619860
035 $a IB-BW-100-02
040 $a EQO $c EQO $d UKM
050 # 4 $a HF1416 $b .K443 2011
082 0 4 $a 658.84 $2 22
100 1 $a Keegan, Warren J. $3 583849
245 1 0 $a Global marketing / $c Warren J. Keegan, Mark C. Green.
250 $a 6th ed., Global ed.
260 # $a Boston, Mass. ; $a London : $b Pearson Education, $c c2011.
300 $a 621 p. : $b ill. (some col.), col. maps ; $c 28 cm.
500 $a Previous ed.: Harlow: Prentice Hall, 2008.
504 $a Includes bibliographical references and indexes.
650 # 0 $a Export marketing $x Management. $3 647445
700 1 # $a Green, Mark C. $3 746954

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W0177105

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF1416 K443 2011

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