Revenue management for the hospitali...
Miller, Allisha.

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  • Revenue management for the hospitality industry /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Revenue management for the hospitality industry // David K. Hayes, Allisha A. Miller.
    作者: Hayes, David K.
    其他作者: Miller, Allisha.
    出版者: Hoboken, N.J. :Wiley, : c2011.,
    面頁冊數: xvi, 512 p. :ill. ;24 cm.
    內容註: Introduction to revenue management -- Strategic pricing -- Value -- Differential pricing -- The revenue manager's role -- Forecasting demand -- Inventory and price management -- Distribution channel management -- Evaluation of revenue management efforts in lodging -- Revenue management for food and beverage services -- Evaluation of revenue management efforts in food and beverage services -- Specialized applications of revenue management -- Building better business.
    標題: Hospitality industry - Management. -
    ISBN: 9780470393086 (pbk.) :
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W0066180 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 TX911.3.M27 H395 2011 一般使用(Normal) 在架 0
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