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Managing and marketing tourist desti...

Kozak, M. (1968-)

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Managing and marketing tourist destinations : = strategies to gain a competitive edge /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Managing and marketing tourist destinations :/ Metin Kozak and Seyhmus Baloglu.
其他題名:	strategies to gain a competitive edge /
作者:	Kozak, M.
其他作者:	Baloglu, Seyhmus.
出版者:	New York :Routledge, : 2011.,
面頁冊數:	xx, 242 p. :ill. ;24 cm.
內容註:	Why destination competitiveness? Case study: Medical tourism destinations -- Destination competitiveness : an overview. Case study: Travel and tourism competitiveness index -- Determinants of destination competitiveness. Case study: Destination characteristics for medical travel competitiveness -- Destination-based management strategies. Case study: Managing human capital in tourism -- Destination-based total quality management. Case study: 2005 Universiade Summer Games as an example for D-TQM -- Destination benchmarking. Case study: T-MONA as an example for applied destination benchmarking -- Destination-based marketing strategies. Case study: Las Vegas--a diversified destination -- Destination branding. Case study: Branding destinations with unique selling propositions -- From traditional marketing to 'IT' marketing. Case study: New Zealand--new media model.
標題:	Tourism - Management. -
ISBN:	9780415991711 (hbk.) :

Managing and marketing tourist destinations : = strategies to gain a competitive edge /
Kozak, M.1968-

Managing and marketing tourist destinations :strategies to gain a competitive edge /Metin Kozak and Seyhmus Baloglu. - New York :Routledge,2011. - xx, 242 p. :ill. ;24 cm. - Routledge advances in tourism ;21. - Routledge advances in tourism ;20..

Includes bibliographical references and index.

Why destination competitiveness? Case study: Medical tourism destinations -- Destination competitiveness : an overview. Case study: Travel and tourism competitiveness index -- Determinants of destination competitiveness. Case study: Destination characteristics for medical travel competitiveness -- Destination-based management strategies. Case study: Managing human capital in tourism -- Destination-based total quality management. Case study: 2005 Universiade Summer Games as an example for D-TQM -- Destination benchmarking. Case study: T-MONA as an example for applied destination benchmarking -- Destination-based marketing strategies. Case study: Las Vegas--a diversified destination -- Destination branding. Case study: Branding destinations with unique selling propositions -- From traditional marketing to 'IT' marketing. Case study: New Zealand--new media model.

ISBN: 9780415991711 (hbk.) :GBP80.00

LCCN: 2010016343Subjects--Topical Terms:

543068
Tourism
--Management.

LC Class. No.: G155.A1 / K684 2011

Dewey Class. No.: 910.68

Managing and marketing tourist destinations : = strategies to gain a competitive edge /
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