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Managing and marketing tourist desti...

Kozak, M. (1968-)

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Managing and marketing tourist destinations : = strategies to gain a competitive edge /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Managing and marketing tourist destinations :/ Metin Kozak and Seyhmus Baloglu.
Reminder of title:	strategies to gain a competitive edge /
Author:	Kozak, M.
other author:	Baloglu, Seyhmus.
Published:	New York :Routledge, : 2011.,
Description:	xx, 242 p. :ill. ;24 cm.
[NT 15003449]:	Why destination competitiveness? Case study: Medical tourism destinations -- Destination competitiveness : an overview. Case study: Travel and tourism competitiveness index -- Determinants of destination competitiveness. Case study: Destination characteristics for medical travel competitiveness -- Destination-based management strategies. Case study: Managing human capital in tourism -- Destination-based total quality management. Case study: 2005 Universiade Summer Games as an example for D-TQM -- Destination benchmarking. Case study: T-MONA as an example for applied destination benchmarking -- Destination-based marketing strategies. Case study: Las Vegas--a diversified destination -- Destination branding. Case study: Branding destinations with unique selling propositions -- From traditional marketing to 'IT' marketing. Case study: New Zealand--new media model.
Subject:	Tourism - Management. -
ISBN:	9780415991711 (hbk.) :

Managing and marketing tourist destinations : = strategies to gain a competitive edge /
Kozak, M.1968-

Managing and marketing tourist destinations :strategies to gain a competitive edge /Metin Kozak and Seyhmus Baloglu. - New York :Routledge,2011. - xx, 242 p. :ill. ;24 cm. - Routledge advances in tourism ;21. - Routledge advances in tourism ;20..

Includes bibliographical references and index.

Why destination competitiveness? Case study: Medical tourism destinations -- Destination competitiveness : an overview. Case study: Travel and tourism competitiveness index -- Determinants of destination competitiveness. Case study: Destination characteristics for medical travel competitiveness -- Destination-based management strategies. Case study: Managing human capital in tourism -- Destination-based total quality management. Case study: 2005 Universiade Summer Games as an example for D-TQM -- Destination benchmarking. Case study: T-MONA as an example for applied destination benchmarking -- Destination-based marketing strategies. Case study: Las Vegas--a diversified destination -- Destination branding. Case study: Branding destinations with unique selling propositions -- From traditional marketing to 'IT' marketing. Case study: New Zealand--new media model.

ISBN: 9780415991711 (hbk.) :GBP80.00

LCCN: 2010016343Subjects--Topical Terms:

543068
Tourism
--Management.

LC Class. No.: G155.A1 / K684 2011

Dewey Class. No.: 910.68

Managing and marketing tourist destinations : = strategies to gain a competitive edge /
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003 OCoLC
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029 1 $a NZ1 $b 13505670
029 1 $a NLGGC $b 331312468
029 1 $a NZ1 $b 13697200
035 $a (OCoLC)191925538
035 $a TR-BW-100-04,ID-BW-101-03
040 $a DLC $c DLC $d YDX $d BTCTA $d BAKER $d YDXCP $d BWX $d CDX $d RCE $d TTS $d UKMGB
049 $a FISA
050 0 0 $a G155.A1 $b K684 2011
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100 1 $a Kozak, M. $q (Metin), $d 1968- $3 1233063
245 1 0 $a Managing and marketing tourist destinations : $b strategies to gain a competitive edge / $c Metin Kozak and Seyhmus Baloglu.
260 # $a New York : $b Routledge, $c 2011.
300 $a xx, 242 p. : $b ill. ; $c 24 cm.
490 1 $a Routledge advances in tourism ; $v 21
504 $a Includes bibliographical references and index.
505 0 # $a Why destination competitiveness? Case study: Medical tourism destinations -- Destination competitiveness : an overview. Case study: Travel and tourism competitiveness index -- Determinants of destination competitiveness. Case study: Destination characteristics for medical travel competitiveness -- Destination-based management strategies. Case study: Managing human capital in tourism -- Destination-based total quality management. Case study: 2005 Universiade Summer Games as an example for D-TQM -- Destination benchmarking. Case study: T-MONA as an example for applied destination benchmarking -- Destination-based marketing strategies. Case study: Las Vegas--a diversified destination -- Destination branding. Case study: Branding destinations with unique selling propositions -- From traditional marketing to 'IT' marketing. Case study: New Zealand--new media model.
650 # 0 $a Tourism $x Management. $3 543068
650 # 0 $a Tourism $x Marketing. $3 543067
700 1 # $a Baloglu, Seyhmus. $3 1305513
830 0 $a Routledge advances in tourism ; $v 20. $3 1236827