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Strategic communications in the syst...

King, Daniel J. W.

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Strategic communications in the systems age: A unified theory in complex adaptive information environments.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic communications in the systems age: A unified theory in complex adaptive information environments./
Author:	King, Daniel J. W.
Description:	115 p.
Notes:	Adviser: Jonathan Aronson.
Contained By:	Masters Abstracts International45-01.
Subject:	Journalism. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1437832
ISBN:	9780542871542

Strategic communications in the systems age: A unified theory in complex adaptive information environments.
King, Daniel J. W.

Strategic communications in the systems age: A unified theory in complex adaptive information environments. - 115 p.

Adviser: Jonathan Aronson.

Thesis (M.A.)--University of Southern California, 2006.

This paper seeks to develop a unified theory for strategic communication within the Department of Defense and explores the complex interrelationships of audiences in the systems age, as well as how the creation of a globalized information environment makes strategic communications an imperative for the U.S. government. The problem is that governmental strategic communications may be too complex for traditional bureaucratic organizations, and so it may be necessary to shed a bureaucratic approach in favor of an effect-based, audience-oriented process.

ISBN: 9780542871542Subjects--Topical Terms:

576107
Journalism.

Strategic communications in the systems age: A unified theory in complex adaptive information environments.
LDR:01875nam 2200289 a 45 001 974412
005 20110929
008 110929s2006 eng d
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035 $a (UMI)AAI1437832
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040 $a UMI $c UMI
100 1 $a King, Daniel J. W. $3 1298344
245 1 0 $a Strategic communications in the systems age: A unified theory in complex adaptive information environments.
300 $a 115 p.
500 $a Adviser: Jonathan Aronson.
500 $a Source: Masters Abstracts International, Volume: 45-01, page: 0022.
502 $a Thesis (M.A.)--University of Southern California, 2006.
520 $a This paper seeks to develop a unified theory for strategic communication within the Department of Defense and explores the complex interrelationships of audiences in the systems age, as well as how the creation of a globalized information environment makes strategic communications an imperative for the U.S. government. The problem is that governmental strategic communications may be too complex for traditional bureaucratic organizations, and so it may be necessary to shed a bureaucratic approach in favor of an effect-based, audience-oriented process.
520 $a The objective of this research and modified strategic communications methodology is to offer a compelling argument for organizational coordination in communications. This approach focuses upon the unique behavior and role of social perception in four major audience groups, and attempts to harmonize organizational communications through an appreciation of global audience complexities in systems age.
590 $a School code: 0208.
650 4 $a Journalism. $3 576107
650 4 $a Mass Communications. $3 1017395
690 $a 0391
690 $a 0708
710 2 0 $a University of Southern California. $3 700129
773 0 $t Masters Abstracts International $g 45-01.
790 $a 0208
790 1 0 $a Aronson, Jonathan, $e advisor
791 $a M.A.
792 $a 2006
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1437832