東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Corporate leadership and the percept...

Zeller, Mark C.

FindBook

Google Book

Amazon

博客來

Corporate leadership and the perceptions of chief executive officer computer-mediated communication effectiveness.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Corporate leadership and the perceptions of chief executive officer computer-mediated communication effectiveness./
作者:	Zeller, Mark C.
面頁冊數:	139 p.
附註:	Adviser: Melissa M. Spirek.
Contained By:	Dissertation Abstracts International67-11A.
標題:	Business Administration, Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3242511
ISBN:	9780542978371

Corporate leadership and the perceptions of chief executive officer computer-mediated communication effectiveness.
Zeller, Mark C.

Corporate leadership and the perceptions of chief executive officer computer-mediated communication effectiveness. - 139 p.

Adviser: Melissa M. Spirek.

Thesis (Ph.D.)--Bowling Green State University, 2006.

Chief executive officers (CEOs) spend the majority of their time in organizations communicating. Mintzberg's (1973) seminal work reported that CEOs spend up to 80% of their time communicating. It is not surprising then to find that selecting the most appropriate media channel to communicate to internal and external constituencies in the media rich environment of the 21st century is one of the greatest challenges CEOs currently face (Zeller & Spirek, 2003). Although Rice noted in 1984 that the CEO is an actor interacting and providing leadership utilizing computer-mediated communication channels with varying media rich channels, the complexity of this use for the CEO and his or her organization has increased exponentially over the past two decades. Specifically this investigation responds to this predicament. This dissertation explores when, where, what and how CEOs utilize multimedia channels across a media rich continuum.

ISBN: 9780542978371Subjects--Topical Terms:

626628
Business Administration, Management.

Corporate leadership and the perceptions of chief executive officer computer-mediated communication effectiveness.
LDR:03399nam 2200325 a 45 001 971952
005 20110927
008 110927s2006 eng d
020 $a 9780542978371
035 $a (UnM)AAI3242511
035 $a AAI3242511
040 $a UnM $c UnM
100 1 $a Zeller, Mark C. $3 1295978
245 1 0 $a Corporate leadership and the perceptions of chief executive officer computer-mediated communication effectiveness.
300 $a 139 p.
500 $a Adviser: Melissa M. Spirek.
500 $a Source: Dissertation Abstracts International, Volume: 67-11, Section: A, page: 4021.
502 $a Thesis (Ph.D.)--Bowling Green State University, 2006.
520 $a Chief executive officers (CEOs) spend the majority of their time in organizations communicating. Mintzberg's (1973) seminal work reported that CEOs spend up to 80% of their time communicating. It is not surprising then to find that selecting the most appropriate media channel to communicate to internal and external constituencies in the media rich environment of the 21st century is one of the greatest challenges CEOs currently face (Zeller & Spirek, 2003). Although Rice noted in 1984 that the CEO is an actor interacting and providing leadership utilizing computer-mediated communication channels with varying media rich channels, the complexity of this use for the CEO and his or her organization has increased exponentially over the past two decades. Specifically this investigation responds to this predicament. This dissertation explores when, where, what and how CEOs utilize multimedia channels across a media rich continuum.
520 $a The results generated with the CEOs demonstrate that media richness theory (Daft & Lengel, 1984) is a fruitful framework. Findings indicate that the CEOs are stressed and these leaders seek information to conduct this communication effectively given the host of media-rich channels now available. The majority of the 60 CEO interviewees emphasized computer-mediated communication was important or absolutely necessary as a powerful communication channel. Adding to this complexity is the CEOs' personal communication needs as well. Put simply, the effective and efficient use of computers across a host of scenarios is difficult. When, where, and how to utilize computer-mediated communication in combination with other communication channels was recognized as a difficult decision-making process with salient implications for selecting one medium over another. The self-reports repeatedly document that CEOs' medium choices were associated with the degree of success in creating a shared meaning with his or her intended audience.
520 $a Based upon the current investigation's findings, future research should consider responding to media richness theory's contribution to the field of communication. The findings underscore Rice (1984) and Williams, Rice, and Rogers' (1988) challenge that the skills of leadership utilizing new media communication channels must include an understanding of the user's attitude and experience, be it CEO, stakeholder, or employee.
590 $a School code: 0018.
650 4 $a Business Administration, Management. $3 626628
650 4 $a Information Science. $3 1017528
650 4 $a Mass Communications. $3 1017395
650 4 $a Sociology, Organizational. $3 1018023
690 $a 0454
690 $a 0703
690 $a 0708
690 $a 0723
710 2 0 $a Bowling Green State University. $3 676285
773 0 $t Dissertation Abstracts International $g 67-11A.
790 $a 0018
790 1 0 $a Spirek, Melissa M., $e advisor
791 $a Ph.D.
792 $a 2006
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3242511