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In concert: The coordination of pop...

Meier, Leslie M.

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In concert: The coordination of popular music, youth practices, and lifestyle marketing.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	In concert: The coordination of popular music, youth practices, and lifestyle marketing./
Author:	Meier, Leslie M.
Description:	126 p.
Notes:	Source: Masters Abstracts International, Volume: 45-04, page: 1711.
Contained By:	Masters Abstracts International45-04.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR24331
ISBN:	9780494243312

In concert: The coordination of popular music, youth practices, and lifestyle marketing.
Meier, Leslie M.

In concert: The coordination of popular music, youth practices, and lifestyle marketing. - 126 p.

Source: Masters Abstracts International, Volume: 45-04, page: 1711.

Thesis (M.A.)--Simon Fraser University (Canada), 2006.

Keywords. popular music; marketing; youth culture; sound recording industry; celebrity

ISBN: 9780494243312Subjects--Topical Terms:

1017573
Business Administration, Marketing.

In concert: The coordination of popular music, youth practices, and lifestyle marketing.
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020 $a 9780494243312
035 $a (UMI)AAIMR24331
035 $a AAIMR24331
040 $a UMI $c UMI
100 1 $a Meier, Leslie M. $3 1295223
245 1 0 $a In concert: The coordination of popular music, youth practices, and lifestyle marketing.
300 $a 126 p.
500 $a Source: Masters Abstracts International, Volume: 45-04, page: 1711.
502 $a Thesis (M.A.)--Simon Fraser University (Canada), 2006.
520 $a Keywords. popular music; marketing; youth culture; sound recording industry; celebrity
520 $a This thesis examines how the cultivation of stardom and genre communities has fostered and expanded the cross-promotional function of popular music. While emphasis is placed on the role visual media have played in the commodification of celebrity "personalities," calculated brand images are not positioned as unique to the mainstream. The central argument is that the promotional power of music within global multimedia apparatuses has not only allowed for unprecedented commercial clout for mainstream pop stars, but has also created advertising niches for "independent" musicians. The relationship between cultural meanings derived by subcultures and their interpretation within lifestyle marketing is evaluated. Key themes include debates around musical authenticity and commercialization, music as an art industry, and problematic cultural hierarchies embedded within competitive youth practices. This discussion analyses how the cachet afforded by rebellious and individualistic youth tastes is harnessed within a marketplace that caters to "personalization" and niche markets.
590 $a School code: 0791.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Mass Communications. $3 1017395
650 4 $a Music. $3 516178
690 $a 0338
690 $a 0413
690 $a 0708
710 2 $a Simon Fraser University (Canada). $3 1020621
773 0 $t Masters Abstracts International $g 45-04.
790 $a 0791
791 $a M.A.
792 $a 2006
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR24331